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DC Consultants
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GM - Performance Marketing

GM - Performance Marketing

DC Consultants

0 - 10 years

20 - 25 Lacs

Mumbai Navi Mumbai

Posted:1 day ago| Platform:

Apply

Skills Required

Campaign management Performance management Analytical Strategic planning SMS SEM SEO Digital marketing Analytics CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

The

GM Performance Marketing

will lead all digital performance marketing efforts for real estate sales, driving qualified leads through paid media, analytics, and funnel optimization. The role involves deep collaboration with sales, creative, and agency partners to maximize campaign ROI across channels like Google Ads, Meta, portals, and affiliate networks

Reports to:

CMO

Department:

Digital Marketing

Key Responsibilities:

Strategic Planning & Leadership

Own the digital performance marketing roadmap and budget across all real estate projects.
Define lead generation strategies aligned with business and sales goals.
Manage and mentor a team of digital marketers, analysts, and agency partners.

Campaign Management

Plan, execute, and optimize multi-channel paid media campaigns (Google, Facebook/Instagram, YouTube, LinkedIn, Display, Programmatic).
Oversee property listing strategies on portals like
99acres, MagicBricks, Housing.com
.
Monitor cost-per-lead (CPL), lead quality, and conversion rates in real time.

Analytics & Optimization

Build real-time dashboards to track KPIs like CTR, CPL, ROI, funnel drop-off, and attribution.
Use tools like Google Analytics, GA4, Meta Ads Manager, CRM, and Power BI to evaluate and
Improve campaign performance.
A/B test creatives, landing pages, ad formats, and audience targeting to drive continuous improvements.

Sales & Marketing Alignment

Collaborate with the sales team to qualify leads, optimize follow-ups, and close feedback loops.
Drive digital nurture journeys (email/SMS/WhatsApp automation) to increase site visits and bookings.

Vendor & Agency Management

Manage external agencies, content partners, and media platforms to deliver on time and within budget.
Negotiate platform spends, partnerships, and media inventory with cost efficiency.

Required Skills and Qualifications:

7+ years of experience in digital/performance marketing, with at least 3 years in a leadership role.
Proven track record of managing multi-crore performance marketing budgets in real estate or
similar high-ticket B2C industries.
Deep expertise in
Google Ads, Meta Ads, SEO/SEM, analytics, and CRM integration
.
Strong understanding of customer journeys in real estate: online leads to site visits to conversion.
Excellent leadership, analytical, and communication skills.
Experience working with
marketing automation tools.

Key Skills :

Performance Management
Performance Marketing
Campaign

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