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8 Job openings at Viacon Marketing & Technologies
Search Engine Optimization Team Lead

Kolkata

6 - 8 years

INR 4.0 - 6.0 Lacs P.A.

Work from Office

Full Time

Job Summary: We are looking for a highly skilled and strategic SEO Team Lead to oversee and drive our organic search strategy. The ideal candidate will have a strong background in SEO best practices, a deep understanding of on-page and off-page optimization, and the ability to lead a team of SEO specialists to improve rankings, traffic, and overall online visibility. Key Responsibilities: Develop and execute effective SEO strategies across multiple platforms and websites Lead, mentor, and manage a team of SEO specialists and content writers Conduct keyword research and competitive analysis to identify growth opportunities Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc. Provide detailed performance reports and present recommendations to stakeholders Optimize website content, landing pages, and blog articles for search engines and user experience Collaborate with developers and content teams to implement technical and content-related SEO improvements Stay up-to-date with the latest search engine algorithms and SEO trends Identify and resolve technical SEO issues such as crawl errors, site speed, mobile usability, and indexing problems Build and execute effective link-building strategies to improve domain authority Ensure best practices are maintained for local SEO, if applicable Requirements: Bachelor's degree in Marketing, Communications, IT, or a related field 6+ years of hands-on SEO experience, including at least 2-3 years in a team lead or management role Proficiency in SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc. Strong understanding of HTML, CSS, and website development practices (basic technical SEO knowledge) Experience with CMS platforms like WordPress, Shopify, Magento, or similar Strong analytical and problem-solving skills Excellent communication, leadership, and project management abilities Ability to thrive in a fast-paced, deadline-driven environment Preferred Qualifications: Google Analytics or HubSpot certifications Experience in international or multilingual SEO Understanding of CRO and UX/UI principles

Revenue Assurance Executive

Kolkata

1 - 3 years

INR 2.0 - 3.25 Lacs P.A.

Work from Office

Full Time

Job Summary: We are looking for a detail-oriented and analytical Revenue Assurance Executive with 1 to 3 years of experience to support our revenue operations and safeguard the integrity of financial transactions. This role is essential in identifying revenue leakages, improving billing accuracy, and ensuring all services rendered are properly invoiced and collected. Key Responsibilities: Monitor, track, and analyze revenue streams to ensure accurate and complete revenue recognition. Identify discrepancies or anomalies in billing, collections, and reporting systems and escalate appropriately. Reconcile usage data, billing data, and customer account information regularly. Collaborate with cross-functional teams including Sales, Billing, and IT to resolve revenue-related issues. Support audits and assist in documentation and reporting for internal and external audit requirements. Ensure timely and accurate invoicing of services in accordance with contracts and SLAs. Develop and implement controls to prevent revenue leakage and billing errors. Assist in preparing monthly revenue assurance reports and KPIs for senior management. Monitor credit notes, discounts, and adjustments to ensure they are within policy and well-documented. Continuously seek ways to improve revenue processes and system automation. Qualifications: Bachelors degree in Finance, Accounting, Business Administration, or a related field. 1 to 3 years of relevant experience in revenue assurance, billing, finance, or audit roles. Strong analytical and problem-solving skills with attention to detail. Proficient in MS Excel; knowledge of data analysis tools is an advantage. Experience with ERP, billing, or accounting systems (e.g., SAP, Oracle, NetSuite) is preferred. Understanding of revenue recognition principles and basic financial controls. Ability to work independently and manage multiple tasks under tight deadlines. Strong communication and interpersonal skills. Preferred: Experience in telecom, fintech, SaaS, or subscription-based industries. Knowledge of regulatory compliance related to revenue and billing processes. Familiarity with data reconciliation and root cause analysis. Benefits: Competitive salary and performance incentives Professional development and training opportunities Dynamic and supportive team environment Opportunities for career advancement

Content Writer Team Lead

Kolkata

4 - 6 years

INR 3.75 - 5.5 Lacs P.A.

Work from Office

Full Time

Job Title: Content Writer Team Lead Location: Kolkata Job Type: Full-Time Job Summary: We are seeking a highly motivated and experienced Content Writer Team Lead with a strong background in SEO-driven content creation . This role will be responsible for managing a team of content writers, overseeing content strategy, and ensuring the production of high-quality, search-optimized content that supports our brand objectives and drives organic growth. Key Responsibilities: Lead and manage a team of in-house and/or freelance content writers to deliver compelling, accurate, and SEO-optimized content. Develop and execute content strategies in collaboration with the SEO and marketing teams. Edit and proofread articles, blog posts, web pages, and other content to ensure clarity, accuracy, and alignment with brand voice. Conduct regular performance reviews and provide coaching and feedback to writers. Perform keyword research and SEO analysis to guide content creation and optimization. Collaborate with SEO specialists to monitor content performance and implement improvements. Establish and enforce editorial guidelines , content calendars, and publishing schedules. Stay up-to-date with the latest SEO best practices, content marketing trends, and algorithm updates. Manage content audits to improve or repurpose existing content for better SEO performance. Work with designers and developers as needed to bring content to life visually and functionally. Qualifications: Bachelor's degree in English, Journalism, Communications, Marketing, or related field. 4+ years of professional content writing experience with at least 12 years in a leadership or team lead role. Proven experience in creating content optimized for search engines (on-page SEO, keyword usage, internal linking, etc.). Strong portfolio demonstrating a range of writing styles and SEO success stories. Excellent command of grammar, punctuation, and writing style. Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, or Moz. Familiarity with content management systems (CMS) like WordPress. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Strong interpersonal and communication skills. Preferred: Experience in technical SEO, link-building strategies, or working with AI writing tools. Basic knowledge of HTML/CSS and UX writing principles. Experience in B2B or SaaS industries. Benefits: Competitive salary and performance bonuses Learning & development opportunities Collaborative and creative team culture

Business Development Executive

Kolkata

1 - 2 years

INR 2.0 - 2.75 Lacs P.A.

Work from Office

Full Time

Job Summary: We are seeking a highly motivated and results-driven Business Development Executive with at least 1 year of experience in selling IT services (such as web development, app development, software solutions, cloud services, etc.). The ideal candidate should have a strong understanding of the sales lifecycle, experience with lead generation, and a consultative sales approach. Key Responsibilities: Identify and generate new business opportunities in domestic and international markets. Pitch IT services to prospective clients through calls, emails, LinkedIn, and other channels. Develop and nurture strong relationships with potential clients and key decision-makers. Conduct market research to identify trends, competitors, and potential client needs. Prepare and deliver customized proposals and presentations to clients. Coordinate with technical teams for project scoping and client demos. Meet or exceed monthly and quarterly sales targets. Maintain CRM records and ensure timely follow-up and reporting. Required Skills & Qualifications: Minimum 1 year of experience in IT services sales or business development. Strong communication, negotiation, and interpersonal skills. Ability to understand client requirements and translate them into business opportunities. Experience in using CRM tools and lead generation platforms. Self-motivated, target-driven, and eager to grow in a fast-paced environment. Bachelor's degree in Business, Marketing, or a related field preferred. Nice to Have: Experience working with global clients (US, UK, Middle East, etc.) Understanding of technical services like SaaS, ERP, or custom software development. Knowledge of LinkedIn Sales Navigator, Upwork, or other B2B lead gen platforms.

Senior Business Development Executive

Kolkata

6 - 10 years

INR 10.0 - 12.0 Lacs P.A.

Work from Office

Full Time

We are currently looking for a dynamic, results-driven Business Development Executive to join our growing team and help us expand our reach and increase revenue. Experience 6-8 years Location - Kolkata Work mode - Work from Office Responsibilities Drive revenue growth by achieving sales targets, while maintaining a healthy sales pipeline and forecast accuracy. Utilize various channels such as online platforms, social media, industry events, and networking to generate leads. Plan and manage cold outreach campaigns through email, linkedin, phone calls, etc. to generate leads and appointments. Build pipeline, follow up with potential leads and set appointments for meetings. Develop and implement effective strategies to attract and engage potential clients. Understand client needs and requirements and propose suitable solutions and services. Collaboratively work with the management and all the concerned departments to design, plan and execute the sales plan. program (including determining sales/demo objectives and designing demo scenarios to meet internal and external requirements). Create proposal based on the solutions provided by subject matter experts and coordinate with business heads to propose a pricing model. Conduct regular client meetings, both in person and virtually, to discuss ongoing projects, address concerns, and identify new opportunities. Qualifications Proven experience as a Business Development professional for web development company or IT agency. Must have prior experience of generating leads through outreach programs, campaigns, platforms and other channels. Must have experience in generating business from the US and European (English speaking) markets. APAC experience is a plus. Excellent communication, negotiation, and presentation skills. Must be experienced conversing with, and selling to, clients with varying levels of management and organization structures. Strong understanding of market trends, customer needs, and industry dynamics. Experience with bidding portals will be an added advantage. Self-motivated, goal-oriented, and comfortable working independently. Ability to work in a fast-paced, target-driven environment. Bachelors degree in business, Marketing, or related field (preferred). Why Join Us? Competitive salary and performance-based incentives. Opportunity to work in a fast-growing company with a collaborative culture. Professional development opportunities and career growth.

Senior Content Writer

Kolkata

4 - 6 years

INR 3.5 - 5.0 Lacs P.A.

Work from Office

Full Time

Job Summary: We are seeking a Senior SEO Content Writer with a strong command of SEO best practices and a flair for compelling storytelling. The ideal candidate will be responsible for creating high-quality, search-engine-optimized content that drives traffic, improves rankings, and converts leads. This role requires a deep understanding of keyword research, content strategy, and user intent, as well as the ability to lead and mentor junior writers. Key Responsibilities: Research and create long-form and short-form SEO content including blogs, landing pages, website copy, product descriptions, and thought leadership articles. Conduct in-depth keyword research and competitor analysis to identify content gaps and opportunities. Plan and develop content strategies that align with SEO goals, brand positioning, and business objectives. Optimize content for readability, keyword placement, meta tags, internal linking, and SERP performance. Monitor and analyze the performance of content using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc. Collaborate with SEO, design, product, and marketing teams to ensure cohesive content marketing campaigns. Stay up to date with Google algorithm changes, industry trends, and SEO best practices. Review, edit, and mentor junior content writers to ensure quality, consistency, and adherence to SEO guidelines. Requirements: Bachelors degree in English, Journalism, Communications, Marketing, or a related field. 3–5 years of proven experience in SEO content writing, preferably in a digital agency or content-driven company. Expertise in SEO tools like SEMrush, Ahrefs, Moz, Surfer SEO, and Google Analytics. Strong understanding of on-page SEO, keyword strategy, and content structure. Exceptional writing, editing, and proofreading skills with a strong command of grammar and style. Ability to manage multiple projects and deliver high-quality content within tight deadlines. Strong research skills and ability to write on a variety of topics across industries. Preferred Skills: Experience in writing for B2B and/or international audiences. Familiarity with CMS platforms like WordPress or HubSpot. Basic understanding of HTML and schema markup is a plus. Knowledge of content repurposing strategies and pillar-cluster content models.

Fullstack Developer

Kolkata

4 - 7 years

INR 5.0 - 7.0 Lacs P.A.

Work from Office

Full Time

Key Responsibilities Develop, test, and maintain web applications using PHP (Laravel, CodeIgniter). Design RESTful APIs and integrate them with frontend interfaces. Work on frontend development using React.js, Next.js, and vanilla JS where applicable. Collaborate with UI/UX designers to implement responsive and intuitive interfaces. Optimize applications for maximum speed, scalability, and security. Debug and troubleshoot application issues and provide timely resolutions Write clean, well-documented, and reusable code following best practices. Participate in code reviews, architecture discussions, and contribute to team knowledge sharing. Stay updated with emerging technologies and suggest relevant adoptions. Required Skills & Qualifications 47 years of professional experience as a Full Stack Developer. Strong expertise in PHP frameworks: Laravel & CodeIgniter. Proficient in JavaScript and experience with frameworks like Node.js, React.js, Next.js. Solid understanding of REST APIs, MVC architecture, and OOP concepts. Experience with relational databases like MySQL/PostgreSQL and basic understanding of NoSQL databases. Familiarity with version control systems (Git). Good understanding of HTML5, CSS3, Bootstrap/Tailwind for responsive design. Knowledge of server environments (Apache/Nginx) and basic DevOps skills. Experience with API integrations (third-party services, payment gateways, etc.). Strong problem-solving and analytical skills. Excellent communication and collaboration abilities.

Performance Marketer

Kolkata

3 - 4 years

INR 3.5 - 4.25 Lacs P.A.

Work from Office

Full Time

About the Role Were looking for a data-driven Performance Marketer with at least 4 years of experience and a proven track record in agency environments. The ideal candidate thrives in a fast-paced, multi-client setting and has hands-on expertise in planning, executing, and optimizing paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. This is a strategic and executional role that requires a sharp analytical mind and a deep understanding of digital funnels, customer acquisition, and ROI-focused marketing. Key Responsibilities Plan, launch, and optimize performance marketing campaigns across multiple digital platforms (Google, Meta, LinkedIn, YouTube, etc.) Manage campaign budgets efficiently, ensuring positive ROAS and CPA targets are met Conduct A/B testing across creatives, copy, audiences, and landing pages Use tools like Google Analytics, GA4, Looker Studio, and platform-specific dashboards to track, measure, and report campaign performance Collaborate with designers, content teams, and account managers to build effective, conversion-optimized assets Prepare performance reports, insights, and recommendations for internal teams and clients Stay current with industry trends, platform updates, and algorithm changes to keep campaigns competitive Handle multiple client accounts or internal stakeholders simultaneously while maintaining high performance standards Requirements 4+ years of hands-on experience in digital performance marketing, ideally from a digital marketing or creative agency Deep knowledge of paid media platforms (Meta Ads Manager, Google Ads, Google Display, YouTube, LinkedIn Ads, etc.) Proficiency with tracking tools and analytics platforms (Google Analytics, GA4, Tag Manager, UTM strategy) Strong understanding of customer acquisition strategies and digital marketing funnels Ability to interpret data and draw actionable insights from campaign metrics Solid communication and presentation skills, with experience in reporting to clients or senior stakeholders Familiarity with tools like SEMrush, Ahrefs, HubSpot, or CRM platforms is a plus Nice to Have Google Ads and Meta certifications Experience working with eCommerce or D2C clients Exposure to programmatic advertising or influencer-led performance campaigns Experience with automation tools like Zapier or campaign scripts

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