Paid Performance Specialist

Shift Timings:

• 11 AM to 8 PM IST

Key activities:

As a global paid advertising specialist, you will be responsible for the following activities:

Strategy & Planning:

• Develop, implement, and manage comprehensive paid marketing strategies aligned with business goals and KPIs (e.g., lead generation, customer acquisition, brand awareness)
• Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform campaign strategies.
• Forecast campaign performance and budget requirements, ensuring efficient allocation of resources.

Campaign Execution & Management:

• Hands-on management of paid campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, X (formerly Twitter) Ads, and other emerging platforms (e.g., TikTok, Pinterest) as relevant.
• Develop compelling ad copy, select appropriate creative assets, and build landing pages that align with campaign objectives.
• Implement advanced targeting strategies, including audience segmentation, lookalike audiences, and retargeting.
• Monitor campaign performance daily, identify trends, and make real-time adjustments to optimize for conversions and ROI.

Optimization & Analysis:

• Conduct ongoing A/B testing on ad creative, copy, landing pages, and targeting to improve campaign effectiveness.
• Analyze campaign data, generate detailed performance reports, and provide actionable insights to stakeholders.
• Utilize attribution models to understand the customer journey and optimize touchpoints.
• Identify and implement new tools and strategies to enhance campaign performance and efficiency.

Collaboration & Communication:

• Work closely with the Content, SEO, and Design teams to ensure cohesive messaging and creative alignment across all marketing channels.
• Collaborate with sales teams to ensure lead quality and seamless handoff processes.
• Stay up-to-date with industry trends, platform updates, and best practices in paid digital marketing.

Education:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience:

• 5+ years of hands-on experience managing and optimizing paid digital marketing campaigns.
• Proven track record of successfully managing significant advertising budgets and delivering measurable results (e.g., specific ROI improvements, lead generation targets).
• Demonstrable experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) is essential.
• Experience with LinkedIn Ads, X Ads, or other B2B/B2C platforms is a strong plus.
• Technical Skills:
• Expertise in Google Analytics 4 (GA4) for data analysis and reporting.
• Proficiency with Google Tag Manager (GTM) for tracking implementation.
• Strong understanding of conversion tracking, pixel implementation, and audience segmentation.

Soft Skills:

• Highly analytical with a strong ability to interpret data, identify trends, and draw actionable conclusions.
• Excellent problem-solving skills and a proactive approach to identifying and resolving issues.
• Exceptional communication (written and verbal) and presentation skills.
• Detail-oriented with strong organizational and time management abilities.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple campaigns simultaneously.