GM - Events, Enterprise Marketing

Role

Events, Enterprise Marketing

Job Level/ Designation

M3/GM

Function / Department

Enterprise/ Enterprise Mobility, Mktg & Capabilities

Location

Mumbai

Job Purpose

B2B (Business-to-Business) Events job involves planning, organizing, and executing events that target other enterprises to foster relationships, generate leads, and promote our product portfolio. These events can range from trade shows, ABM, Cluster events and National events to launch products and engage with targeted persona. The role also requires strong industry network with vendors, partners and industry bodies.

Key Result Areas/Accountabilities

Event Ideation, Planning and Execution:

• Create an events strategy for Vi Business to engage with existing customers and deliver opportunities for new accounts.
• Researching and securing venues, negotiating contracts with vendors, and managing logistics.
• Developing and managing event budgets, timelines, and schedules.
• Creating event marketing materials and coordinating promotional activities with the brand team
• Overseeing on-site event logistics, including registration, staffing, and technical support.

Relationship Building:

• Building and maintaining relationships with sales, vendors, partners and other key stakeholders.
• Build events approach for engaging with key personas like CIO/ CTO across segments – NSA, CSA, Mid market
• Develop Account based events strategy to penetrate further into existing accounts
• Lead Generation and Sales Support:
• Work with segment and cluster teams to identify and capture leads at events.
• C Level Engagement: Design, launch and deliver at scale events like Account Based events, programs for top tiered accounts, cluster events for CSA & SME segments
• Lead Generation and tracking for all events
• Manage Marqee events for the brand, Partner events and management of marketing development funds
• Logistics, Invoicing and Spends ownership for all events in Vi Business, national and cluster