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Global Head of Paid Search

6 years

0 Lacs

gurgaon

Posted:1 month ago| Platform: GlassDoor logo

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Skills Required

management cutting strategy drive planning reporting ads targeting analytics measurement tracking data test extract wordpress developer php programming html css javascript development addition marketing

Work Mode

On-site

Job Type

Part Time

Job Description

The Global Head of Paid Search will be responsible for handling and leading a team of PPC experts across multiple brands and territories. Key stakeholder management across various divisions within the company is central to this role. This is a glorious opportunity to operate at the cutting edge of innovation from a Paid Search perspective.

Responsibilities

  • Managing a team of highly skilled Paid Search Managers, Executives and Assistants to ensure Paid Search campaigns are planned & executed in line with a strategy to drive business results across multiple product lines and revenues and new customer acquisition growth by territory and brand.
  • Maintaining and evolving all aspects of paid search activity from planning to reporting on campaigns across numerous search engines and markets on an ongoing basis to ensure KPIs are met.
  • Manage annual global Paid Search budget.
  • Drive long term strategic, and necessary technical requirements for both Text Ads and Product Listing Ad channels to relevant internal teams.
  • Identify and explore new opportunities within the Paid Search landscape that are relevant for the brand e.g. audience targeting, new platforms, new competitor insight tools, new search engine features.
  • Work with key internal stakeholders & departments to ensure strategic imperatives are met & relevant organizational goals are factored into Paid Search.
  • Work with Insight & Analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into the impact of Paid Search operations.

Skills and Qualifications

  • Outstanding analytical skills, with ability to interpret test results & draw conclusions.
  • Strong communicator, able to extract & explain insight from detailed reporting to peers & senior stakeholders.
  • A passionate and driven leader, who demonstrates and transfer to the team their enthusiasm for PPC & Digital Marketing.
  • Relationship skills to establish strong working relationships with existing PPC agencies & internal stakeholders.
  • Strong business judgment & decision-making skills, ability to identify, prioritize, and articulate highest impact initiatives.
  • Creative and innovative thinker who can help attain first-mover advantage and maintain a competitive edge in the paid search landscape.
  • Comfortable creating presentations & presenting to senior management.
Sanjay Singh

Sanjay Singh holds a Master’s degree in Computer Applications (MCA) from JNU University. Sanjay Singh is an experienced WordPress developer with over 6 years of experience. He specializes in PHP programming, HTML, CSS, and JavaScript, along with strong web development skills. Sanjay Singh has worked on a wide range of projects throughout his career, including small business websites and e-commerce platforms of varying sizes.In addition to her expertise in creating custom WordPress themes, Sanjay Singh regularly attends WordCamps and local meetups.

Job Category: Marketing
Job Type: Full Time
Job Location: Gurgaon

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