General Manager - PR & Media (Travel & Tourism)

We are looking for an experienced and strategic

General Manager – PR & Media

to lead public relations and media initiatives for our clients across national and international platforms. The ideal candidate will have a strong track record in developing and executing impactful

PR campaigns,

managing media relations

, and

enhancing brand visibility across print, digital, and broadcast channels.

The role requires expertise in drafting and distributing effective

press releases

,

handling media inquiries

, and

building strong relationships with journalists

. Prior experience in the

travel and tourism

industry is essential, along with excellent communication skills and the ability to align PR strategies with each client’s business objectives.

Objectives of this Role

• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility• Build connections with media and key journalists through a mix of channels, from traditional to digital and social.• Ensure that our PR efforts serve to achieve immediate and long-term business goals• Forecast news cycles and identify areas of trending public interest• Understand the competitive landscape, staying ahead of threats to our brand image• Establish a media relations plan, with actionable strategies for high-level placements

Daily and Monthly Responsibilities

• Evaluate and establish the public relations plan and strategy• Engage with marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.• Leverage existing media relationships, including broadcast, traditional, and online) to land prominent placements• Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities• Write timely press releases and media kits, and direct social media team for proactive and regular communication• Help establish crisis strategies and contain any damage• Handle all inbound media inquiries and requests

Essential Requirements:

• Bachelor’s or Master’s degree in Public Relations, Mass Communication , Marketing, or Advertising• Exceptional writing and editing skills• Knowledge of both traditional and digital media, as well as social platforms• Strong communication, interpersonal, and organizational skills• Proven experience in public relations, preferably in a leadership capacity• Must have

8–10 years of overall work experience,

with a

substantial background in the travel and tourism industry

• Established media relationships and a robust professional network• Familiarity with content management systems (CMS)