General Manager

Job Purpose:

To lead and manage the sales team to achieve company sales targets, expand market presence, develop new distributors/super stockists, and ensure effective execution of sales and marketing strategies across assigned regions.

Key Responsibilities:

• Team Leadership & Management
• Lead, motivate, and guide Area Sales Executives (ASEs), Sales Officers (SOs), and Sales Representatives (SRs).
• Monitor daily field activities, productivity, and performance of the sales team.
• Sales Target Achievement
• Achieve monthly, quarterly, and annual sales targets for the assigned region.
• Develop and execute sales strategies to increase primary and secondary sales.
• Market Expansion & Distribution Management
• Identify and appoint new distributors, dealers, and super stockists (SS).
• Ensure product availability and visibility in all potential outlets.
• Reporting & Coordination
• Ensure timely submission of Daily Sales Reports (DSR) and expense reports.
• Coordinate with the Accounts, Dispatch, and HR departments for smooth operations.
• Customer Relationship & Brand Development
• Build strong relationships with trade partners, distributors, and key retailers.
• Handle market grievances and resolve issues promptly.
• Planning & Execution
• Prepare PJP (Tour Plan) and ensure team adherence.
• Conduct market visits and joint working with team members.

Key Skills & Requirements:

• Graduate / MBA in Sales, Marketing, or Business Administration.
• 5–8 years of experience in FMCG / Food & Beverage / Consumer Goods sales.
• Strong leadership, communication, and negotiation skills.
• Good knowledge of distribution networks and market dynamics.
• Proficiency in MS Excel, reporting formats, and CRM tools.

Performance Indicators (KPIs):

• Achievement of sales and collection targets
• New distributor / SS appointment and activation
• Market coverage and outlet growth
• Team performance and reporting discipline
• Execution of company policies and field plans

Email: hr.niroshafoods@gmail.com

Contact: 7846866962

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹24,000.00 per month