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General Manager - Marketing

General Manager - Marketing

PSS Global

5 - 10 years

15 - 19 Lacs

Mumbai

Posted:4 days ago| Platform:

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Skills Required

Product management Product launch Primary research Pharma General Manager Marketing Packaging Healthcare Market research CME Marketing budget

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Deputy General Manager / General Manager - Marketing Product Management.

Location

: Mumbai

About the client: PSS

has been mandated to hire a

General Manager - Marketing

for a leading, dynamic, and forward-thinking pharmaceutical company that has achieved notable recognition in the healthcare industry and for its medical contributions.

Job Purpose

: To ensure entire business management by Strategizing, planning, and implementing marketing activities for the sales maximization of assigned brands of their own and of their team

Key Responsibilities

Responsible to maintain and monitor the allocated budget of all the brands under their portfolio to ensure maximum profitability.
Being accountable for the revenue of the entire basket of products.
Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.
To Increase Market share to ensure profit.
Allocation of the Budget as per the promotional requirement.
Indexing of the target as per the market requirement.
State-wise allocation of the target
To monitor activities and the growth of all the brands under his/her portfolio.
Being responsible for suggesting new ideas or strategies to the upper management.
To monitor the preparation of Brand Wise Quarterly Visual Aids.
Brief the Art department on the visual aid design.
Evaluation and selection of draft concept out of 3-4 design options submitted by the Art department.
Quarterly communication of Visual Aid to the field force through cycle meetings.
To monitor and make suggestions in case of any changes while preparing the business plan (quarterly) booklet for the field, which includes the explanation and detailed discussion of the visual aid and inputs.
Evaluation of Periodical circulars about the brand s achievement, market trends, etc, to keep the field sales team abreast of the current information and motivate them to promote the brand.
To monitor Quarterly briefing sessions of 0.5 1 day in each zone for ABM s on brand communication/ inputs.
Monthly planned visit to the field for review meetings to further reinforce brand communication.
Monitoring of Promotional Material, i.e. LBL, Inputs etc on a timely basis for effective marketing.
Preparation of promotional budget brand-wise and promotional mode-wise.

New Product Launch

Being accountable for the growth and upliftment of the product and the entire business.
Identify the potential of a New Product Launch or line extension launch in the assigned therapy by studying:

CMARC trends
Doctor feedback in joint work/ CME/ conferences
Field manager s feedback

Analyze market potential for the identified new product through historical CMARC
Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.
Coordinate with packaging and FR&D for product features finalization.
Prepare sales projection, sampling plan for at least 6 months 1 year from launch.
Prepare stock allocation and ensure proper distribution in all geographies.
Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.
Ensure regional launch meetings for the new product

Qualifications & Experience:

Educational Qualifications:

B.Sc/ B Pharm/M Pharm
B Pharm/M Pharm + MBA

Experience:

A minimum of 9- 10 years of experience

#LI-NV1

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PSS Global

IT Services and IT Consulting

Madrid Comunidad de Madrid

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Personal Settings

General Manager - Marketing

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Job Title: Deputy General Manager / General Manager - Marketing Product Management.

Location

About the client: PSS

General Manager - Marketing

Job Purpose

Key Responsibilities

New Product Launch

Qualifications & Experience:

Educational Qualifications:

Experience:

More Jobs at PSS Global