General Manager - Marketing

The GM - Marketing is primarily responsible for:

• Developing marketing strategy for the dealership group based on Mercedes-Benz corporate directives and in alignment with dealership business objectives.
• Driving individual dealerships as per final marketing directions and sales objectives assigned to each one of them.
• Lead the dealership marketing team to deliver results as per the plan.
• Integrate with dealership CRM team to work on joint campaigns and for lead management system.
• Monitoring and controlling marketing execution at all dealership locations.
• Managing and effectively utilizing the dealership group’s marketing budget.

Requirements:

• Basics: MBA / PGDBM
• Experience (type of): Minimum 10-12 years’ experience in marketing / advertising / events (preferably with auto / consumer durable / FMCG sector / hospitality).
• Specialized Knowledge: Clear thinking capabilities and strategic approach, Ability to align activities towards goals and Sales targets, Communication skills, Customer oriented attitude, Ability to coordinate with external agencies, team player, ability to handle customer queries/complaints, analytical skills, Event management skills, knowledge of digital marketing activities.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹90,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Leave encashment
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Master's (Preferred)

Experience:

• Marketing: 8 years (Preferred)
• Events management: 5 years (Preferred)
• Automobile: 3 years (Preferred)

Language:

• English (Preferred)

Location:

• Chandigarh, Chandigarh (Preferred)

Work Location: In person

Expected Start Date: 15/07/2025