Frontline Manager

Role & responsibilities

The role of a FrontLine Manager (FLM) is crucial for bridging the gap between the company's strategic objectives and the daily operational activities on the ground. Here's a comprehensive overview of their responsibilities and functions:

Key Responsibilities

1. Team Leadership & Management

• Supervise and motivate the sales team to achieve targets.
• Provide coaching, training, and development to improve team performance.
• Conduct regular meetings to communicate goals, updates, and motivational talks.
• Monitor individual performance and provide feedback.

2. Sales Execution & Growth

• Implement sales strategies according to company directives.
• Identify new sales opportunities within the territory or customer base.
• Ensure the sales team executes promotional activities effectively.
• Achieve or exceed sales targets set by senior management.

3. Customer & Retailer Relationship Management

• Build strong relationships with key retailers, distributors, and customers.
• Address customer queries, complaints, and feedback promptly.
• Negotiate deals, placements, and merchandising arrangements to maximize shelf space and visibility.

4. Market & Competitor Analysis

• Keep track of market trends, competitor activities, and consumer preferences.
• Provide feedback to the company on market conditions and competitor strategies.

5. Distribution & Merchandising

• Ensure optimal distribution of products in the territory.
• Oversee merchandising standards to ensure products are displayed effectively.
• Monitor stock levels, expiry dates, and stock movement.

6. Reporting & Administration

• Maintain accurate records of sales, expenses, and inventories.
• Prepare regular reports on sales performance, market feedback, and operational issues.
• Collaborate with logistics and supply chain teams to ensure timely product delivery.

7. Compliance & Policies

• Ensure adherence to company policies, legal regulations, and ethical standards.
• Conduct field audits to ensure compliance with company guidelines.

Skills & Qualities Required

Graduate with experience 5-8yrs in FMCG/Pharma companies/OTC

• Strong leadership and motivational skills.
• Good understanding of FMCG sector and consumer behavior.
• Excellent English communication and negotiation skills.
• Analytical mindset for market and sales data.
• Problem-solving ability and resilience under pressure.