Freelance Consultant – Business Case Development (Fleet-Tech Startup)

Our client is an Indian multinational tyre manufacturing company and they are looking to engage with a consultant to develop a long-term business case for their fleet-management technology venture, covering market sizing, growth opportunities, strategy, and go-to-market models.

Roles & Responsibilities

• Conduct market sizing by solution (fuel optimization, uptime improvement, video telematics, OBD sensors, TMS), customer segment, hardware vs. services, and geography.
• Analyze industry trends for the next 5 years, identify emerging opportunities, and size them with rationale for growth.
• Evaluate build vs. buy strategy for IoT hardware and recommend the optimal approach for long-term scalability.
• Assess adjacent industry applications for the business’s solutions and identify top offerings across priority markets in the next 2–5 years.
• Advise on expansion strategy—whether to grow adjacencies in India (e.g., IIoT) or scale globally with current offerings—and benchmark against global players (e.g., Samsara, Geotab, Uptake).
• Recommend go-to-market models (direct sales, SI partnerships, hybrid), prioritization of OEM opportunities, and required internal capabilities to succeed.
• Prepare and deliver a comprehensive long-term business case with strategy, opportunity sizing, resource requirements, and execution roadmap.

Skills Required

• Strong expertise in

  fleet management technology, IoT solutions, and SaaS-based business models

  .
• Deep understanding of

  P&L management, business strategy, and market entry/expansion models

  .
• Knowledge of

  global players

  in the space (e.g., Samsara, Geotab, Uptake, Wialon, Netradyne, Locus) and their business models.
• Proven ability in

  market sizing, opportunity assessment, and financial modeling

  .
• Strong

  problem-solving and first-principles thinking

  approach.
• Excellent skills in

  consulting, research, and preparing strategic business cases

  with actionable recommendations.