Fractional Marketing Head

Seeking a Fractional Marketing Head to lead B2B marketing and scale international growth for a professional services firm.

About IBC:

Purpose of the Role:

Responsibilities:

• Recreate IBC's marketing strategy, focusing on attracting and nurturing prospects through 

  LinkedIn and email messaging, content marketing,

   

  partnerships

  , and other channels.
• Improve existing marketing processes and define clear KPIs to track and measure marketing effectiveness.
• Create and implement a 2-year marketing strategy tailored to professional services, applying proven marketing principles and frameworks.
• Develop a go-to-market strategy for IBC's GCC offering targeted at mid-sized consulting firms.

Job Outcomes - What Success Looks Like

• A repeatable LinkedIn outreach, content, and engagement system runs weekly, generating a consistent flow of qualified discovery calls with prospects.
• Core marketing systems are executed by the internal team with minimal oversight, supported by KPI dashboards and processes you establish; ongoing tracking enables continuous improvement.
• Content marketing drives increased engagement with potential prospects, including cold audiences on social media.
• IBC's brand visibility and perception improve measurably among boutique and mid-sized consulting firms.
• Marketing evolves into a performance-driven function, directly aligned with revenue outcomes rather than just content delivery.

Competencies and Skills:

• 8+ years in B2B marketing roles with professional services firms; India-based but adept at working with global clients and stakeholders.
• Hands-on with LinkedIn campaigns, CRM systems, email marketing, and analytics tools.
• Able to translate IBC's service model into clear messaging and outreach frameworks, while building structured marketing workflows with KPIs and review cadences.
• Outcome-driven, high ownership mindset, and capable of mentoring junior marketing talent through coaching and process design.

IBC Values:

• Success in this role requires a deep and consistent embodiment of these values
• Growth - Continuous Improvement through deep review and reflections
• Excellence - We play to be the world's best in whatever we do
• Integrity - Doing what we said we would do - by the time we said we would do it - and the way we meant to
• Caring - We care for each other. We care for our clients
• Fun - We enjoy what we do, and we have fun working together

Engagement Terms:

• Time commitment: - 10 hours/week
• Compensation: Monthly retainer tied to outcomes
• Contract: Annual (with 3-month probation period)