Founding Sales Lead (Full‑Cycle Account Executive)

Founding Sales Lead (Full‑Cycle Account Executive)

The Role

• Design and own the outbound motion. Define our ICP (product managers, Heads of Product, founder‑led teams), craft value‑led messaging, and build multi‑channel cadences (LinkedIn, e‑mail, communities).
• Generate and qualify pipeline. Use a mix of clever prospecting, warm introductions and creative campaigns to secure high‑intent conversations.
• Run demos that educate and persuade. Showcase Squad’s “idea to strategy” experience, uncover pain points and map ROI.
• Close deals independently. Negotiate commercials, handle objections and drive signatures – you carry the monthly revenue number.
• Build the playbook. Document talk tracks, objection handles, metrics and tooling so the next hire can slot in and accelerate.
• Be the face of Squad. Replicate us in founder Slack groups, Product‑Led communities, and relevant events, feeding market insights straight back to the product.

Requirements

• 3‑5 years of full‑cycle B2B SaaS sales experience, owning prospecting and closing.
• Proven success selling to technical or product‑led buyers (PMs, Founder/CEOs, Solo builders). Confident storyteller able to translate abstract product strategy pain into clear monetary value. Comfortable building from zero – you love blank‑sheet autonomy and iterate quickly on data. Fluent in English (written & spoken). You write crisp, personalised outreach and handle consultative calls with ease.
• Familiar with modern sales tooling (HubSpot, Apollo, LinkedIn Sales Navigator) and happy to adopt new AI workflows.
• Resilient, self‑organised and energised by start‑up pace. You own your number and your calendar.

Nice‑to‑Haves

• Domain knowledge of AI or product management.
• Experience selling to European or US markets.
• Prior “founding AE” or first‑sales‑hire experience.

What Success Looks Like Pipeline:

• Your first 10 paid customers closed (a mix of start‑ups and solo founders) by the end of month 3.
• Process: A documented, data‑driven outbound & demo framework ready to hand to future SDRs/AEs.