Finance Controller (E-Commerce)

Role Overview

We are seeking an experienced Finance controller professional to lead financial planning, forecasting, and strategic analysis functions at Sanfe. This role demands a sharp analytical mind, a deep understanding of financial modeling, and the ability to partner cross-functionally to drive data-backed decisions.

Key Responsibilities

• Lead budgeting, forecasting, and long-term financial planning processes
• Analyze monthly financial results and key performance indicators (KPIs); provide insights to business leadership
• Develop and maintain detailed financial models to support product-level P&L, marketing ROI, and customer acquisition efficiency
• Partner with sales, marketing, supply chain, and operations teams to support decision-making and drive business performance
• Track and optimize unit economics, contribution margin, and working capital across product lines
• Prepare dashboards, variance reports, and investor-ready presentations
• Provide support during audits, fundraising, and board meetings
• Recommend actionable insights for cost optimization and revenue acceleration

Requirements

• Chartered Accountant (CA) with 4–10 years of relevant experience in corporate finance / strategic finance experience
• Prior experience in a high-growth startup, D2C, FMCG, or e-commerce environment is a strong advantage
• Exceptional Excel and financial modelling skills; proficiency in tools like Power BI, Tableau, or Looker is a plus
• Strong business acumen and ability to communicate financial insights clearly
• Demonstrated ability to work independently and manage multiple stakeholders
• Attention to detail, integrity, and a proactive approach to problem-solving

Job Types: Full-time, Permanent

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Ability to commute/relocate:

• Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you from the E-commerce company ?
• Do you have experience to lead finance of a company with over 150Cr revenue of a company ?
• Are you currently working in a lead role ?
• What is your current salary ?
• What is your expected salary ?

Work Location: In person