Field Marketing Snr Director

Plans, executes, and measures demand generation marketing programs that result in growth of sales pipeline and revenue for Field Sales organization.

• Architect and execute integrated, measurable marketing strategies that accelerate demand generation, increase brand awareness, and deepen market engagement
• Serve as a strategic business partner to Sales, Alliances, and Channel leaders, co-owning pipeline generation and aligning marketing priorities with business objectives
• Lead cross-functional teams to deliver multi-channel marketing campaigns tailored to key personas and customer journey stages
• Champion data-driven decision-making, leveraging market intelligence and performance analytics to continuously optimize marketing investments
• Foster a culture of innovation, collaboration, and high performance within the India marketing team and as part of the JAPAC leadership community
• Shape market positioning, segmentation, and messaging to differentiate Oracle in a competitive landscape
• Actively represent Oracle India within the global marketing organization and with strategic external partners

Develop and implement all field marketing activities within own business area to ensure achievement of short and long term business objectives, increased profit and market control. Contributes to the line-of-business and geography marketing strategy. Be an active member of the global Marketing team to ensure consistency of strategic marketing programs. Disseminate key corporate information to the line-of-business and geography operations pertaining to new product development/launches. Actively develop new approaches and opportunities for expanding company business base. Act as a liaison with senior management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or the geography. Ensure consistency between global directions and line-of-business/single-geography implementation choices. Implement and monitor advertising campaigns on a line-of-business/geographical basis. Manage line-of-business/geographical social media strategy. Manage line-of-business/geographical social media strategy. Manage relationships with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business & market needs.