FatakPay Digital - Head - Marketing \u0026 Brand

Job Description

Job Title - Marketing & Brand Head - Fintech Industry DepartmentMarketing LocationAndheri Reports toChief Business Officer Job TypeFull-Time Job Overview: - The Marketing & Brand Head for the Fintech industry will play a pivotal role in shaping and executing the marketing strategy for the company. - This individual will be responsible for building, leading, and driving the brand's presence in the marketplace, creating impactful marketing campaigns that resonate with consumers, investors, and key stakeholders. - The role involves overseeing digital marketing, brand management, product marketing, communications, and customer acquisition strategies. - A deep understanding of the fintech space, customer journeys, and market dynamics is essential to help position the brand as a leader in the industry. Key Responsibilities: Brand Strategy and Development: - Develop and execute a comprehensive brand strategy that defines the company's identity, value propositions, and competitive differentiation in the fintech sector. - Lead the development of the company's brand positioning and messaging across all platforms, ensuring consistency and alignment with business goals. - Strengthen brand awareness and visibility through targeted campaigns, partnerships, and media relations. - Drive the creative direction and ensure the brand voice is consistently represented in all communications. Marketing Strategy and Execution:- Define and implement end-to-end marketing strategies to acquire, engage, and retain customers, driving growth in product adoption, revenue, and market share.- Develop integrated marketing campaigns leveraging digital, content, influencer, social media, and traditional media channels.- Create and manage marketing initiatives tailored to various fintech products (personal loans, credit cards, digital payments, etc), ensuring product differentiation and consumer education.- Own and manage the marketing budget, allocating resources efficiently across campaigns and ensuring optimal ROI. Digital Marketing and Customer Acquisition:- Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, content marketing, and paid media campaigns, to drive customer acquisition and retention.- Develop data-driven strategies, utilizing analytics to optimize campaigns, measure success, and adjust strategies for maximum impact.- Implement innovative techniques for digital growth, including performance marketing, mobile marketing, and targeted online campaigns, with a particular focus on fintech consumers. Customer Insights and Market Research:- Monitor and analyze market trends, customer behaviors, and competitor activity in the fintech landscape to refine marketing strategies.- Use customer data and analytics to inform decisions and continuously improve the customer experience.- Conduct market segmentation and persona development to ensure targeted marketing efforts are addressing the right audience with the right message. Team Leadership and Development:- Build, lead, and mentor a high-performing marketing team, fostering a collaborative, results-driven environment.- Set clear goals and KPIs for the marketing team and individual members, providing regular performance reviews and feedback.- Ensure cross-functional collaboration with product, sales, and customer success teams to align marketing initiatives with business goals and customer needs. Brand Communications and Public Relations:- Manage brand communications, including public relations, press releases, thought leadership, and corporate social responsibility initiatives.- Establish and nurture relationships with key media outlets, industry influencers, and thought leaders in the fintech space to elevate brand visibility and credibility.- Ensure effective crisis communications and brand reputation management. Campaign Measurement and Optimization:- Define key performance indicators (KPIs) for all marketing initiatives and campaigns, using data to track performance and optimize strategies.- Regularly report on campaign performance to senior leadership, providing insights and recommendations for continuous improvement.- Drive testing, learning, and experimentation across marketing channels to ensure the company remains innovative in its approach.Qualifications and Skills: Education:- Master's degree in Marketing, Business, Communications, or related field.Experience:- 8-12 years of experience in marketing, with at least 5 years in a leadership role within the fintech, financial services, or tech industry.- Proven track record of building and scaling successful brands and marketing campaigns in the fintech space.- Strong understanding of digital marketing, performance marketing, and customer acquisition strategies.- Experience with managing large marketing teams, budgets, and cross-functional collaborations. Skills: - Deep knowledge of fintech products, including personal loans, credit cards, payments, and digital banking.- Expertise in customer segmentation, lifecycle marketing, and data-driven decision-making.- Strong analytical skills with the ability to use data to drive marketing decisions and campaign optimization.- Excellent communication and presentation skills, with the ability to communicate complex ideas in a simple and impactful way.- Familiarity with marketing automation tools, CRM platforms, and analytics tools (Google Analytics, HubSpot, Salesforce).Personal Attributes:- Visionary with a strategic mindset and creative approach to marketing challenges.- Results-oriented, with the ability to manage and prioritize multiple projects simultaneously.- Customer-focused, with an understanding of customer pain points and how to craft compelling, value-driven messaging.- Strong leadership presence with the ability to inspire and influence cross-functional teams.- High level of adaptability in a fast-paced, rapidly evolving fintech environment.Benefits:- Salary Based ESOPs.- Health Insurance Benefits.- Opportunities for professional development and continuous learning.- Flexible work arrangements (depending on company policy).ApplySaveSaveProInsights