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akPay Digital Pvt. Ltd.
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FatakPay Digital - Assistant Manager - Product Marketing

FatakPay Digital - Assistant Manager - Product Marketing

akPay Digital Pvt. Ltd.

4 - 9 years

6 - 10 Lacs

Mumbai

Posted:2 months ago| Platform:

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Skills Required

digital marketing data analysis marketing automation marketing product marketing email marketing google adwords direct marketing retargeting automation tools campaigns clevertap sms social media marketing ideation sem seo customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities: - Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results. - Diligently the following checklist to ensure the campaigns are delivered right and are result driven concept and test email templates for campaigns using. - Create, execute and analyze A/B test plans to improve campaign performance and conversion rates including all metrics. - Manage ongoing reporting for launched campaigns on all direct marketing channels. - Assist in marketing automation campaigns, retargeting ads and creating journeys. - Collaborate with tech and product teams to design and develop new assets for each touchpoint of the customer journey. - Work on marketing automation tools to manage customer lifecycle and enhance customer experience. - Manage business metrics on a daily, weekly and monthly reporting basis. - Manage stakeholders across the organisation to bring efficiency in driving business. Requirements:- Minimum 4+ years of experience setting up campaigns for product marketing.- Worked on marketing automation tools like clevertap, webengage or moengage.- A technology savvy marketer with exposure and capability of problem solving and data analysis.- Understanding direct marketing channels like Email, WhatsApp, SMS, Notifications etc.- MBA preferred.- Understanding user behaviour and using data to create customer segmentation and user personas.- Experienced in creating customer journeys and visualising product funnels to further optimise journeys and campaigns.ApplySaveSaveProInsights

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FatakPay Digital - Assistant Manager - Product Marketing