FASHION BRAND MANAGER

We are seeking a dynamic and creative Fashion Brand Manager to lead the development, positioning, and performance of our brand across all channels. This role requires a deep understanding of fashion trends, consumer behavior, and strategic marketing to build brand equity, drive sales, and ensure consistent brand messaging.

Key Responsibilities:

• Brand Strategy & Development:

  • Define and implement the overall brand vision, positioning, and strategy.

  • Develop seasonal and long-term brand plans aligned with business objectives.

  • Work closely with design, merchandising, and production teams to ensure alignment with brand identity.

• Marketing & Communication:

  • Lead 360° marketing campaigns – digital, print, social, influencer, PR, and events.

  • Oversee the creation and execution of content calendars and brand storytelling initiatives.

  • Collaborate with the digital team for e-commerce branding, SEO, SEM, and paid campaigns.

• Product & Collection Positioning:

  • Provide inputs on product range, pricing, and collection launches to ensure market relevance.

  • Monitor competitor activities and market trends to inform collection development.

• Retail & Visual Merchandising:

  • Ensure brand consistency across retail touchpoints, both online and offline.

  • Collaborate with the visual merchandising team for seasonal store rollouts and in-store branding.

• Collaboration & Partnerships:

  • Identify and manage brand collaborations, influencers, and celebrity endorsements.

  • Liaise with PR agencies and event management teams for fashion shows, pop-ups, and media presence.

• Analytics & Reporting:

  • Track brand health, customer insights, and campaign performance metrics.

  • Prepare monthly brand performance reports and present to management.

Requirements:

• Bachelor’s degree in Fashion Management, Marketing, Communications, or a related field. MBA is a plus.

• 5+ years of experience in brand management, preferably in fashion or lifestyle brands.

• Strong knowledge of fashion trends, retail markets, and consumer behavior.

• Excellent communication, leadership, and project management skills.

• Proficiency in tools such as Adobe Creative Suite, Canva, Excel, Google Analytics, and social media platforms.

• Experience working with creative teams, PR agencies, and cross-functional departments.