Expert Manager, Marketing

EXPERT MANAGER, MARKETING (E-COMMERCE & QUICK-COMMERCE)

WHAT MAKES US A GREAT PLACE TO WORK

Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHO YOU’LL WORK WITH

FRWD is Bain & Company’s marketing acceleration capability, a ~100-person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. We are: 

• Expert practitioners sourced from some of the world’s leading in-house marketing teams, agencies and tech platforms
• Focused on delivering actionable insights with a passion for results 
• Define not only what to do and why, but also how– rooted in real market place expertise

FRWD’s work revolves around solving Bain clients’ toughest marketing challenges. Often, this tends to take a few common forms: 

1. E-commerce Growth & Retail Media Strategy:

   Advise brands and retailers on e-commerce acceleration, retail media monetization, and capability building to unlock value across owned platforms and marketplaces.

2. Marketing Strategy & Performance Transformation:

   Lead comprehensive marketing diagnostics to uncover performance drivers and identify value-creation opportunities; partner with clients to design and execute data-driven marketing strategies that accelerate growth.

3. Scaled Experimentation & Impact Acceleration:

   Enable clients to institutionalize experimentation at scale—strengthening test-and-learn capabilities, driving measurable ROI improvement, and enhancing long-term brand equity.

4. Marketing Technology & Data Transformation:

   Evaluate and transform clients’ marketing technology and data foundations; prioritize high-impact use cases and develop actionable transformation roadmaps to enable next-generation marketing performance.

5. Commercial Due Diligence & Value Creation:

   Partner with private equity investors to assess marketing capabilities and performance of target assets; identify growth levers and design marketing-led value creation plans post-acquisition.

FRWD works with clients across all industries and capabilities spanning both B2C and B2B settings. 

WHERE YOU’LL FIT WITHIN THE TEAM

WHAT YOU’LL DO

• Serve as a trusted advisor to clients navigating eCommerce and Q-Com in India
• Develop tailored growth strategies using a mix of data analysis and in-platform experience
• Leverage tools across Amazon Ads, Flipkart Ads, Myntra, Nykaa, and Q-Com platforms to optimize spend and drive performance
• Lead test-and-learn engagements that improve visibility, conversion, and retention
• Interpret campaign and sales data, turning insights into clear, actionable recommendations
• Collaborate closely with Bain consultants and client stakeholders, driving measurable outcomes across media and sales KPIs
• Contribute to internal knowledge building and share best practices across Bain’s global FRWD community

ABOUT YOU

• 4–6 years of experience in eCommerce, retail media, or performance marketing
• Experience with Q-Com platforms in India (e.g., Blinkit, Zepto, Swiggy Instamart)
• Track record in media buying or campaign execution at agencies, brands, or platforms
• Bachelor's degree in marketing, business, economics, or a related field preferred

Skills & Mindset

• Deep knowledge of eCommerce tools and advertising platforms (Amazon, Flipkart, Nykaa, etc.)
• Strong grasp of commerce KPIs: ROAS, CAC, LTV, CTR, conversion rate, basket size
• Familiarity with reporting and analytics tools (Excel, GA, native platform dashboards)
• Excellent communication and presentation skills
• Highly collaborative, with a growth mindset and comfort with ambiguity
• Willingness to colocate with teams as needed and travel occasionally