Posted:2 weeks ago|
Platform:
On-site
Full Time
Delhi / Delhi NCR
Experience:2–4 years
About the RoleWe’re looking for a smart, data-driven SEO & Performance Marketing Executive to join our dynamic team. The ideal candidate will have hands-on experience in SEO strategy and execution, strong analytical abilities, and a good understanding of how LLM SEO (AI-driven search optimization) and local/GEO SEO are evolving. You will also support the execution of media and performance marketing campaigns, working closely with cross-functional teams to deliver measurable growth and ROI.
Key Responsibilities· SEO Execution & Analysis
· Plan, execute, and optimize SEO strategies across clients to improve organic visibility and traffic.
· Conduct keyword research, competitor analysis, and technical SEO audits.
· Leverage AI tools and LLM-based search insights (e.g., Google SGE, Bing Copilot) to enhance SEO strategies.
· Develop content briefs aligned with user intent, local SEO, and brand goals.
· Monitor rankings, traffic, and site performance using tools like GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
· Performance Marketing Support
· Assist in planning and executing paid media campaigns (Google Ads, Meta, LinkedIn, etc.).
· Track, measure, and report on campaign performance and KPIs.
· Collaborate with the creative and data teams for ad optimization and A/B testing.
· Support retargeting, audience segmentation, and funnel optimization.
· Research & Insights
· Stay updated on evolving search trends, AI-driven SEO innovations, and advertising best practices.
· Provide data-driven insights and actionable recommendations to improve client performance.
· Conduct competitor benchmarking and market research for both SEO and media campaigns.
Skills & Experience• 2–4 years of hands-on experience in SEO and/or performance marketing.
• Solid understanding of on-page, off-page, and technical SEO.
• Familiarity with LLM SEO / Generative Search (SGE) and local SEO.
• Working knowledge of Google Ads, Meta Ads, and analytics tools.
• Strong research, analytical, and problem-solving skills.
• Ability to multitask and manage multiple client accounts efficiently.
• Excellent communication and reporting skills.
Nice to Have• Knowledge of ChatGPT/AI-prompting for SEO content or keyword ideation.
• Exposure to media planning or campaign analytics dashboards.
Pulp Strategy
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Salary: Not disclosed
Salary: Not disclosed