Executive/ Senior Executive - Content & Social Media Marketing

Company Description

Benepik is a loyalty, rewards, and engagement solution provider that focuses on personalized rewards, the power of choice, and creating a sense of belonging among individuals. The company offers end-to-end solutions for rewards, incentive, and gifting needs with a global catalogue and flexible denominations. Benepik empowers organizations to engage with channel partners and influencers on WhatsApp, while also offering employee engagement solutions such as curated onboarding experiences and rewards and recognition programs.

Key Responsibilities:

·       Develop well-researched, insightful and compelling content tailored for B2B SaaS audiences including blogs, case studies, website copy, email campaigns and product-related content.

·       Conduct thorough research on SAAS industry trends and competitors to create relevant and impactful content.

·       Incorporate keywords, meta descriptions, and other SEO best practices into content to enhance search engine rankings.

·       Review and refine content to ensure clarity, coherence and error-free delivery.

·       Work closely across departments- design sales etc. to align content with brand voice and marketing strategies.

·       Contribute ideas for content strategies that resonate with the target audience and achieve business objectives.

·       Monitor and analyze content performance metrics to optimize future content initiatives.

·       Plan and execute social media campaigns on platforms like LinkedIn and Twitter.

·       Ideate and develop marketing collaterals to support brand and campaign requirements.

·       Define performance metrics to evaluate the engagement and effectiveness of social media campaigns.

·       Track KPIs such as engagement rate, impressions, follower growth, CTR, and lead conversions from social channels.

·       Create and manage organic social media campaigns aimed at generating high-quality B2B leads.

Requirements:

·       Excellent written and verbal communication skills.

·       Strong research and organizational abilities.

·       Ability to work independently and meet tight deadlines.

·       Creative mindset and a passion for storytelling.

·       Must be tech savvy