Executive - ORM

Company Description

Portronics is a leading provider of innovative digital and portable solutions, committed to enhancing productivity, entertainment, and wellness. With over twelve years of consistent growth, Portronics offers more than twenty unique product lines including Bluetooth speakers, earphones, headphones, smartwatches, projectors, and wireless chargers. Based in India, Portronics collaborates with over 1000 corporate partners for branding opportunities. Our products are known for quality, simplicity, and elegance.

Key Responsibilities:

·      Actively monitor and manage the brand’s presence across digital platforms, including social media,

review sites, forums, and other online channels.

·      Identify, categorize, and respond to all types of brand mentions—positive, neutral, or negative—with

appropriate tone and messaging.

·      Craft thoughtful and engaging responses to public comments, direct messages (DMs), and other

online interactions, in coordination with internal teams.

·      Maintain consistency in brand voice and tone across all communications, in line with established brand

guidelines.

·      Address customer concerns with empathy and professionalism, aiming to turn negative experiences

into positive ones through timely resolution.

·      Collaborate with internal departments such as marketing, customer support, and product teams to

ensure effective issue resolution and information flow.

·      Proactively flag and manage potential crisis situations that could affect the brand’s reputation, leading

early communication efforts as needed.

·      Analyze online sentiment and recurring feedback to uncover patterns, areas of concern, and

opportunities for improvement.

·      Generate and present regular ORM reports highlighting sentiment trends, issue categories, and

resolution timelines.

·      Offer actionable insights to internal stakeholders based on public feedback and customer perception.

·      Conduct periodic audits of the brand’s online reputation and propose strategic interventions to

enhance brand equity.

·      Develop and implement proactive ORM practices and processes to minimize reputational risks.

Required Skills:

·      Excellent communication skills—both written and verbal—in Hindi and English.

·      Strong analytical and reporting capabilities; ability to derive insights from online data and sentiment

trends.

·      Ability to manage multiple tasks while collaborating effectively across teams and departments.

·      Skilled in creating clear, brand-appropriate communication and professional presentations.

·      Detail-oriented with a proactive and customer-first approach to problem-solving.

Education & Experience:

·      Bachelor's degree in English, Marketing, Communications, or a related field.

·      1–2 years of hands-on experience in ORM, community management, or digital communication roles.

·      Working knowledge of key platforms: X (formerly Twitter), Instagram, Facebook, LinkedIn, Reddit,

Quora, and relevant ORM tools.

·      Ability to work in fast-paced environments while maintaining high quality and accountability.

·      Certifications in Digital Marketing, SEO, Social Media Management, or ORM are an added advantage.

Location: Corporate Office , Dwarka , Delhi

Working : 6 days a week with every 2nd Saturday off

Interested candidates are requested to please forward their resume at smukherjee@portronics.com for a discussion .