Executive - Marketing

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation Walk-ins:

• Local Campaign Execution:

• Centre Visibility Branding:

• Coordination with Head Office:

• Event BTL Performance:

• Budget Vendor Management:

• Market Competitor Insights:

• Performance Reporting:

Specific Knowledge Skills

• Marketing, Management, or any related field

• marketing activities, promotions, and event execution.

• UPSC/State PCS / competitive exam ecosystem

• coordinate ATL BTL activities

• communication and interpersonal skills

• MS Office (Excel, Word, PowerPoint)

• organization, follow-up, and reporting skills.

• work independently

• Positive attitude,

• Teamwork, accountability, creativity, and time management.