Posted:1 day ago|
Platform:
On-site
Full Time
Key Responsibilities:
Event Strategy Planning
Develop and execute a holistic event marketing strategy that aligns with
global GTM and revenue goals.
Identify and prioritize a diverse mix of event formats including
third-party conferences, hosted roundtables, AMAs, regional meetups, community
mixers, and virtual summits.
Define and track event-specific goals pipeline contribution, lead
quality, attendance, engagement, and ROI.
In-House Partner Event Execution
Plan and execute branded in-house events, including executive roundtables,
VIP dinners, customer showcases, and virtual thought leadership sessions.
Lead co-marketing activations with strategic partners, from webinars to
co-hosted events and ecosystem roadshows.
Create and manage partner event calendars, ensuring maximum brand exposure
and pipeline impact.
Community Relationship Marketing
Build meaningful relationships with influencers, prospects, customers, and
partners through intimate and high-impact event experiences.
Curate local community engagement programs such as MarTech Mixers and
peer-led panels to build a trusted network of advocates and buyers.
Support and grow a regional events cadence that nurtures customer
communities and ABM target accounts.
Project Management Vendor Coordination
Lead all event logistics and operations including venue selection, AV,
swag, catering, signage, staffing, and registration.
Source and negotiate with vendors, contractors, and freelancers while
managing timelines and budgets.
Create event playbooks to ensure repeatable success including pre-event
planning, real-time operations, and post-event workflows.
Measurement Optimization
Define KPIs across each event type including registration-to-attendee
ratios, MQLs, SQLs, influenced pipeline, and ROI.
Collaborate with Sales and Marketing Ops to track event attribution and
campaign effectiveness within CRM and MAP platforms (e.g., Salesforce, HubSpot).
Report on event performance and continuously optimize programming and
processes.
Requirements:
Nice to Have:
Netcore Cloud
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