Posted:2 days ago|
Platform:
Work from Office
Full Time
Cognizant is seeking an Associate Director Marketing Lead for Enterprise Platform Services to drive awareness for our solution capabilities and help originate new opportunities within this service line. This role is based in India and will have an immediate impact on the organization by combining aspects of messaging positioning branding and capability awareness generation.
Develop marketing strategies in close alignment with service line leadership for key Enterprise platform areas including SAP Workday Oracle Pega etc
Maintain a strong grasp of technology developments buyer personas our go to market strategy and competitive dynamics. Serve as the go to marketing partner for the service line leadership team
Develop and lead globally coordinated go-to-market plans for Cognizants key offerings from strategic messaging and value proposition to compelling pragmatic content and executive events that stand apart in a noisy marketplace
Lead and manage a cohesive content strategy including case studies web and social strategy
Guide content strategy and thought leadership conceptualization across digital and experiential mediums that intrigue audiences while conveying distinctiveness
Identify emerging best in class ways to package content and engage different buyer personas. Own website content in all platform areas worldwide
Devise and execute integrated marketing programs and optimize investments for awareness and opportunity generation in key enterprise platform areas
Interlock with regional and vertical field marketing teams to ensure awareness and understanding of service line offerings among field marketing teams
Lead the introduction of new products and services in collaboration with product teams and other marketing contributing functions including Branding Communications Web PR and Social
Maintain market and competitive intelligence on tech shifts and evolving client adoption patterns to continuously refresh and simplify our narrative
Success will be measured by the ability to understand business goals refine messaging and use the right marketing mix to accelerate and grow the pipeline and help our sales teams win.
Cognizant
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