Email Marketing Specialist

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Location:

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Experience Required:

About the Role

Email Marketing Specialist

Key Responsibilities

• Develop and manage targeted email marketing campaigns for IT sales.
• Build, segment, and maintain email lists to maximize engagement.
• Create compelling email content, subject lines, and call-to-actions to increase open and click-through rates.
• Set up and manage email automation workflows and drip campaigns.
• Monitor campaign performance and provide actionable insights for continuous improvement.
• Collaborate with the sales team to align email campaigns with business objectives.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).
  

Requirements

• Minimum 2 years of experience in

  Email Marketing

  with a focus on

  IT sales (domestic and international markets)

  .
• Hands-on experience with

  email automation platforms

  (e.g., Mailchimp, HubSpot, Sendinblue, Zoho, or similar).
• Strong understanding of

  CRM systems

  and lead nurturing processes.
• Excellent copywriting, editing, and proofreading skills.
• Strong analytical skills to interpret campaign performance data.
• Knowledge of A/B testing and campaign optimization techniques.
• Ability to work independently and in a collaborative team environment.
  

Must Have Skills

• Experience in

  B2B IT sales campaigns

  .
• Knowledge of

  cold emailing best practices

  and email deliverability.
• Familiarity with

  data-driven marketing tools

  and reporting dashboards.
• Basic understanding of HTML for email template editing.
  

What We Offer

• Competitive salary package.
• Opportunity to work on

  international projects

  .
• Growth-driven and collaborative work culture.
• Exposure to advanced marketing tools and strategies.

To Apply:

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