Email Marketing Specialist

About VGL Group

electronic retailer of jewelry and lifestyle products

turnover of ~$365 million

4,000+ people globally

3,000+

Multi-Channel Presence

TV, e-commerce, and digital retail platforms

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
  

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
  

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
  

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
  

Email Marketing (IW)

• Develop and manage end-to-end email marketing campaigns, including promotional, lifecycle, and triggered campaigns.
• Collaborate with design and content teams to craft compelling email templates that align with brand guidelines.
• Segment and personalize email lists to enhance customer engagement and drive conversions.
• Monitor email performance, generate reports, and optimize strategies based on analytics.
• Implement A/B testing to maximize open rates, click-through rates, and conversion rates.
• Ensure email campaigns are GDPR compliant and adhere to best practices.
• Manage the email calendar for IW, coordinating with marketing and sales for timely promotions.
  

SMS Marketing (IW & TJC)

• Design and execute SMS marketing campaigns to engage and retain customers.
• Strategize and implement segmentation for targeted SMS blasts to drive sales and enhance brand presence.
• Monitor delivery rates, CLICK rates, and conversions for SMS campaigns.
• Coordinate with cross-functional teams to ensure consistent messaging across all touchpoints.
• Identify opportunities for automation and personalization within SMS channels.
  

Automation & Optimization

• Create automated email and SMS journeys, including welcome series, re-engagement, and post-purchase follow-ups.
• Leverage marketing automation platforms to optimize campaign performance and lifecycle marketing.
• Identify and execute opportunities for process improvements and automation efficiencies.