Email Marketing Specialist

An Email Marketing job description involves developing, implementing, and managing email campaigns to drive engagement, leads, and sales. Key responsibilities include crafting compelling content, segmenting audiences, utilizing automation tools, managing subscriber lists, and analyzing campaign performance metrics to optimize future efforts. The role requires a combination of creative skills for content creation and technical skills for using email marketing platforms and automation software. Key Responsibilities

• Campaign Strategy & Execution:Plan and execute targeted email campaigns aligned with overall marketing goals.
• Content Creation:Write engaging and persuasive email copy, create compelling subject lines, and collaborate with designers on email templates.
• Audience Segmentation:Segment email lists to deliver personalized and relevant messages to different customer groups.
• Automation & Workflow:Set up and manage automated email workflows (e.g., welcome emails, milestone emails) using email marketing platforms.
• List Management:Build and maintain high-quality subscriber databases and ensure proper list hygiene.
• Performance Analysis:Track key metrics such as open rates, click-through rates, and conversions to measure campaign effectiveness.
• Optimization:Use data insights and A/B testing to refine campaign elements like subject lines, content, and timing.
• Brand Alignment:Ensure all email communications reflect the company's brand voice and values.
• Compliance:Adhere to email regulations and best practices to ensure legal compliance and good deliverability.
• Collaboration:Work with other marketing teams to ensure campaigns support broader marketing objectives.

Required Skills & Qualifications

• Creativity: Ability to create compelling and engaging email content.
• Technical Proficiency: Experience with email marketing platforms and automation tools.
• Analytical Skills: Ability to interpret data and use insights to improve campaigns.
• Communication Skills: Strong writing and interpersonal skills.
• Marketing Fundamentals: Knowledge of digital marketing principles and strategies.
• Web Technologies: Familiarity with web technologies and user-friendly design for mobile.

Job Type: Full-time

Pay: ₹8,086.00 - ₹56,444.01 per month

Expected Start Date: 05/09/2025