Email Marketing Specialist

Overview

We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and e-commerce, with a passion for crafting compelling content and driving engagement across various platforms. This role requires a blend of analytical skills and creativity, as you will be responsible for developing and executing marketing strategies that resonate with our target audience.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels, including social media, email, and online advertising.

• Create engaging copy for various marketing materials, including website content, email newsletters, and promotional materials.

• Utilize HTML and CSS to optimize website content and improve user experience.

• Manage email marketing campaigns using platforms such as Mailchimp and Marketing Cloud, ensuring effective audience segmentation and targeting.

• Analyze campaign performance using tools like Google Analytics to measure success and identify areas for improvement.

• Collaborate with design teams to create visually appealing graphics and promotional materials using Adobe software.

• Stay up-to-date with the latest trends in digital marketing, e-commerce strategies, and emerging technologies to enhance our marketing efforts.

Requirements

• Proven experience in digital marketing, with a focus on e-commerce preferred.

• Strong copywriting skills with the ability to create persuasive content that drives action.

• Proficiency in HTML and CSS for web content management.

• Familiarity with email marketing platforms such as Mailchimp and Marketing Cloud.

• Experience using Google Analytics or similar tools to track campaign performance.

• Knowledge of Adobe Creative Suite for graphic design purposes is a plus.

• Excellent communication skills, both written and verbal, with strong attention to detail.

• Ability to work independently as well as part of a collaborative team environment.

If you are passionate about marketing and eager to contribute to our success through innovative strategies, we encourage you to apply for this exciting opportunity!

Job Types: Full-time, Part-time, Freelance