Overview We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and e-commerce, with a passion for crafting compelling content and driving engagement across various platforms. This role requires a blend of analytical skills and creativity, as you will be responsible for developing and executing marketing strategies that resonate with our target audience. Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels, including social media, email, and online advertising. Create engaging copy for various marketing materials, including website content, email newsletters, and promotional materials. Utilize HTML and CSS to optimize website content and improve user experience. Manage email marketing campaigns using platforms such as Mailchimp and Marketing Cloud, ensuring effective audience segmentation and targeting. Analyze campaign performance using tools like Google Analytics to measure success and identify areas for improvement. Collaborate with design teams to create visually appealing graphics and promotional materials using Adobe software. Stay up-to-date with the latest trends in digital marketing, e-commerce strategies, and emerging technologies to enhance our marketing efforts. Requirements Proven experience in digital marketing, with a focus on e-commerce preferred. Strong copywriting skills with the ability to create persuasive content that drives action. Proficiency in HTML and CSS for web content management. Familiarity with email marketing platforms such as Mailchimp and Marketing Cloud. Experience using Google Analytics or similar tools to track campaign performance. Knowledge of Adobe Creative Suite for graphic design purposes is a plus. Excellent communication skills, both written and verbal, with strong attention to detail. Ability to work independently as well as part of a collaborative team environment. If you are passionate about marketing and eager to contribute to our success through innovative strategies, we encourage you to apply for this exciting opportunity! Job Types: Full-time, Part-time, Freelance