Email Marketing Specialist

Responsibilities

• Campaign Strategy and Execution: Develop and execute email marketing campaigns from start to finish to maximize sales potential. Work with various stakeholders to deliver engaging content and design that boosts engagement and conversions.
• Email Automation and Workflow Management: Set up and manage email automation workflows, including defining customer journeys, creating landing pages and setting up automated campaigns. Manage and execute email marketing calendar and mitigate email frequency. Ensure timely deployment of emails and address technical issues. Monitor email deliverability and maintain sender reputation.
• Performance Tracking and Analysis: Track KPIs like open rates, click-through rates, and revenue. Analyze campaign data for insights and areas of improvement.
• List Management and Growth: Manage email subscriber lists, including segmentation and hygiene. Implement strategies for list growth, such as lead generation campaigns.
• Content Development and Compliance: Collaborate with content and marketing teams to create segment-specific, brand-appropriate email content. Ensure compliance with email marketing regulations.
• Testing and Optimization: Conduct A/B testing on various elements such as subject lines and content. Optimize email campaigns to improve performance and drive revenue growth.
• Reporting and Analysis: Provide regular performance reports, including metrics like opens, clicks, conversions, and revenue. Synthesize data into clear insights and actionable recommendations.

Qualifications

• Education: Bachelor s degree in marketing, communications, business administration, or a related field.
• Experience: 3+ years of experience in email marketing and lead generation, preferably in a B2B environment. Experience with email marketing platforms and CRM systems, specifically Microsoft Dynamics.
• Technical Skills: Proficiency in HTML and email marketing best practices, including segmentation, personalization, and automation.
• Analytical Skills: Strong analytical skills to interpret data and draw actionable insights. Proficiency in using data to inform decision-making and drive results.
• Project Management: Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling email content that resonates with the target audience.
• Adaptability: Ability to work independently and collaboratively in a fast-paced environment. Willingness to learn and implement new strategies and technologies.
• Innovation: Passion for innovation and staying up to date on the latest email marketing trends and technologies.

Additional Responsibilities

• Webinar Support: Support webinars by setting up and coordinating execution with business partners.
• Multichannel Integration: Collaborate with the marketing team to integrate email with other channels, including SMS and social media.
• Regulatory Compliance: Ensure all email marketing activities comply with relevant regulations and best practices.