Email Marketing Specialist

Job Title: Email Marketing Executive

Location: Coimbatore (On-site)

Experience: 4+ Years

Job Type: Full-time

Salary: ₹4,00,000 – ₹8,00,000 per year

Job Overview

We're seeking an experienced Email Marketing Executive to join our dynamic team in Coimbatore. If you're passionate about creating high-impact email campaigns, leveraging automation, and driving audience engagement through expert content, this is the role for you!

Key Responsibilities

• Plan, design, and execute email marketing campaigns across multiple brands.
• Create personalized and engaging email content to boost conversions.
• Analyze campaign performance and optimize strategies using data-driven insights.
• Enhance automation and trigger journeys with AI tools and personalization techniques.
• Develop and implement new email templates (e.g., property roundups, agent updates, referrals).
• Maintain email marketing calendar and ensure timely delivery of campaigns.
• Ensure compliance with GDPR and other email marketing best practices.
• Provide weekly, monthly, and quarterly performance reports.

Key Deliverables

• Send at least 3 emails per brand per week.
• Execute bi-weekly Instant Valuation Tool (IVT) emails and quarterly valuation campaigns.
• Implement mortgage anniversary and e-zine trigger emails.
• Build 3 new automated email sequences per brand to improve customer journeys.
• Use AI tools for content efficiency and personalization.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3+ years in email marketing or digital communications.
• Expertise in email platforms, automation tools, and performance tracking.
• Strong copywriting, A/B testing, and segmentation skills.
• Familiarity with GDPR compliance and deliverability best practices.
• Fluent in English with strong communication skills

Interested candidates can apply by sending their resume to: jobs@prognova.co