Email Marketing Specialist

As an Email Marketing Specialist at our company, your role will involve developing and executing email marketing campaigns to promote our products and services. You will be responsible for creating engaging email content, including subject lines, body copy, and calls-to-action. In addition, you will segment email lists based on various criteria to target specific audiences and conduct A/B testing to optimize email performance and improve conversion rates. Analyzing campaign performance metrics and generating actionable insights will also be part of your key responsibilities. You must ensure compliance with email marketing best practices and regulations (e.g., GDPR, CAN-SPAM) and collaborate with the design team to create visually appealing email templates. Key Responsibilities: - Develop and execute email marketing campaigns to promote our products and services. - Create engaging email content, including subject lines, body copy, and calls-to-action. - Segment email lists based on various criteria to target specific audiences. - Conduct A/B testing to optimize email performance and improve conversion rates. - Analyze campaign performance metrics and generate actionable insights. - Ensure compliance with email marketing best practices and regulations (e.g., GDPR, CAN-SPAM). - Collaborate with the design team to create visually appealing email templates. Qualifications Required: - 1 Year - 2 years of experience in email marketing or a related field. - Proficiency with email marketing platforms (e.g., Mail Chimp, Constant Contact). - Strong understanding of email marketing best practices and industry trends. - Excellent written and verbal communication skills. - Analytical mindset with the ability to interpret data and generate insights. - Basic HTML/CSS knowledge is a plus. Please note that this is a full-time position with benefits such as paid sick time, paid time off, and a performance bonus. The work schedule is during the day shift, Monday to Friday. Experience in email marketing for at least 1 year is preferred. The work location is in person. We look forward to welcoming you to our team and leveraging your expertise in email marketing to drive successful campaigns and engage our target audiences effectively.,