Job
Description
Role Overview: We are seeking a results-driven Email Marketing Specialist & HTML Developer to lead our email marketing initiatives and develop responsive email templates to enhance customer engagement. This role requires strong technical skills, creative design ability, and a solid understanding of the B2B and U.S. hospitality industry. Key Responsibilities: Plan and execute comprehensive email marketing campaigns from ideation to deployment and analysis Design, develop, and maintain responsive HTML email templates and landing pages Create visually engaging content using Canva and Photoshop Conduct audience segmentation and deliver personalized email content to increase engagement Improve open and click-through rates through A/B testing of subject lines, layouts, and CTAs Collaborate with cross-functional teams including content, sales, and product to align campaigns with business goals Maintain clean and compliant email lists, ensuring high deliverability and engagement Monitor, analyze, and report on key email performance metrics (e.g., open rate, CTR, conversions) Stay informed on U.S. B2B marketing trends , email best practices, and hospitality industry behaviors to optimize campaigns Qualifications: Minimum 2 years of hands-on experience in email marketing and HTML development Prior experience in the hospitality, hotel furniture, or B2B space preferred Bonus: Understanding of U.S. hospitality market and buyer behavior Strong communication, analytical, and time management skills Required Skills & Tools: Proficiency in HTML and basic WordPress development Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, or Constant Contact Working knowledge of SEO , CRM tools , and email automation workflows Familiarity with email compliance regulations ( CAN-SPAM, GDPR ) and industry best practices Design skills using Canva and Adobe Photoshop Strategic understanding of B2B marketing in a U.S. business environment
