Email Marketing Executive

2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description


Role Overview

The Email Marketing Executive is responsible for creating, managing, and optimizing targeted email campaigns to drive engagement, nurture leads, and support sales growth.

📌 Key Responsibilities

  • Plan and execute end-to-end email campaigns aligned with marketing objectives
  • Craft compelling email content, subject lines, and calls-to-action
  • Segment and maintain accurate email lists for personalized outreach
  • Monitor campaign metrics (open, click-through, conversion, bounce, unsubscribes) and recommend improvements
  • Conduct A/B testing to optimize performance
  • Ensure compliance with email best practices and regulations
  • Collaborate with design, content, SEO, and sales teams to maintain brand consistency

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field
  • 2+ years of experience in email or digital marketing
  • Proficiency in email platforms (e.g., Mailchimp, HubSpot)
  • Strong copywriting, analytical, and attention-to-detail skills


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