Edtech Category Growth Manager - Judiciary

Job Description

Key Responsibilities: Act as the Single Point of Contact (SPOC) for the entire vertical, ensuring smooth coordination across departments. Plan and execute new course launches while managing the time & action calendar. Drive revenue growth through category planning, competitive analysis, and pricing strategies . Collaborate with the marketing team to develop and execute promotional campaigns (social media, digital, influencer marketing, ATL/BTL, events, webinars). Own the offline and online course launch calendar , ensuring timely execution with all stakeholders. Monitor KPIs, enrollments, lead conversions, and retention metrics for optimization. Define brand positioning and ensure marketing consistency across platforms. Work closely with cross-functional teams (sales, content, counseling, product) to ensure category growth. Enhance the user experience on digital platforms (website, app) in collaboration with Tech & Product teams. Develop and implement business plans with performance tracking mechanisms. Required Skills & Expertise: Strong project management and organizational skills. Excellent verbal & written communication skills. Proficiency in Microsoft Office & CRM tools . Understanding of consumer behavior, problem-solving, and analytical skills. Creativity & innovation in marketing strategies. Ability to manage multiple priorities and meet deadlines effectively. Note - Candidates with marketing experience in the Judiciary Examinations Preparation category will be preferred. Show more Show less