Ecommerce Growth Manager in Kompally

0 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Develop and implement growth-focused strategies to increase online sales of plants and seeds
  • Identify market trends, customer segments, and seasonal demands like monsoon gardening and festive gifting plants
  • Plan campaigns around gardening festivals, eco-awareness days, or seasonal planting calendars
  • Manage digital ad campaigns on Google Ads, Meta, Instagram, etc for customer acquisition and remarketing
  • Optimize ad spend for ROI across all paid channels
  • Plan and execute SEO and SEM strategies relevant to plant and gardening keywords
  • Monitor and improve website performance including speed, UX, and mobile responsiveness
  • Implement A/B testing and optimize product pages including images, descriptions, and CTA
  • Work with UI/UX and tech teams to enhance user journey and reduce drop-offs
  • Track KPIs like CAC, CLTV, AOV, CTR, bounce rate, funnel conversion rate, etc
  • Use tools like Google Analytics, Hotjar, and Shopify or WordPress dashboards to derive actionable insights
  • Present weekly or monthly reports on growth metrics and actionable strategies
  • Analyze high-performing SKUs like air-purifying plants and balcony garden seeds
  • Suggest pricing strategies, bundle offers, or discounts for better conversions
  • Collaborate with procurement on stocking popular or trending varieties
  • Build email and SMS flows for onboarding, cart abandonment, replenishment, seasonal guides, etc
  • Drive loyalty programs, feedback loops, and referral campaigns
  • Enhance the post-purchase experience through gardening tips and plant care guides
  • Coordinate with the Content team to create plant-specific blogs, guides, and videos
  • Align with social media, product, logistics, and customer support for seamless execution of campaigns and fulfillment
  • Help customer support understand seasonal product-related queries
About Company: The Affordable Organic Store is India's trusted online destination for high-quality, pocket-friendly organic gardening supplies and sustainable living essentials. From organic seeds, plants, and fertilizers to eco-friendly gardening tools and accessories, we help people grow their healthy food at home with ease and joy. We believe everyone should have access to affordable, chemical-free gardening solutions. Our mission is to empower urban gardeners, plant lovers, and sustainable living enthusiasts to create greener homes and a healthier planet, one small garden at a time. Join us to be part of a passionate team making organic living accessible and affordable for all!

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