E Commerce Executive - Listing Specialist - Kids wear brand

Job Summary:

The E commerce Listing Specialist is responsible for creating, updating, and managing product listings on various E commerce platforms (e.g., Nykaa, Myntra, Amazon, Shopify, First Cry etc.). This role focuses on ensuring that product information is accurate, well-optimized for search engines, and compelling to potential customers. The E commerce Listing Specialist will collaborate with the marketing, merchandising, and operations teams to enhance the online product catalogue, drive sales, and improve customer experience.

Responsibilities:

• Product Listing Creation and Optimization:

• Write clear, concise, and persuasive product titles, descriptions, and bullet points.
• Upload high-quality product images and videos, ensuring they meet platform requirements.
• Include appropriate keywords for SEO optimization in product titles, descriptions, and metadata.
• Maintain accurate pricing, stock availability, and variant (size, color, etc.) information.

• Data Management:

• Monitor product inventory levels and update listings accordingly to prevent out-of-stock issues.
• Conduct regular audits of existing product listings to ensure all information is up to date and correct.
• Use data from analytics tools to optimize listings for higher visibility and conversion rates.

• Product Categorization and Taxonomy:

• Ensure products are categorized correctly on ecommerce platforms to enhance discoverability.
• Ensure products are tagged with relevant attributes (e.g., size, color, material) for easy searching and filtering.

• Content Quality Control:

• Ensure all product listings comply with ecommerce platform guidelines and industry standards.
• Maintain consistency in the tone and style of product descriptions, aligning with brand guidelines.

• SEO and Market Research:

• Perform keyword research to optimize product listings for better search engine rankings.
• Monitor competitor listings and market trends to ensure competitiveness.
• Stay updated on SEO best practices and ecommerce platform algorithm changes to maintain listing performance.

• Collaboration:

• Work with the photography team to ensure product images meet ecommerce platform standards.
• Coordinate with the merchandising team to ensure product details align with marketing initiatives.
• Collaborate with customer service to resolve issues related to product listings.

• Platform Management:

• Manage listings on multiple ecommerce platforms, ensuring uniformity across sites while adhering to each platform’s specific guidelines.
• Troubleshoot and resolve any issues with product listings, including missing images, incorrect data, or errors in the system.

• Reporting & Analysis:

• Regularly track product performance metrics such as click-through rates (CTR), conversion rates, and sales.
• Generate reports on listing performance and recommend strategies for improvement.