E-Commerce Ad Manager

Job Summary:

Key Account Manager – Marketplace

Key Responsibilities (KRAs):

1. Advertising Campaign Management

• Plan, execute, and optimize ad campaigns on e-commerce platforms (Amazon, Flipkart, Blinkit, Zepto, etc.).
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Drive performance through bidding strategies, targeting, and budget allocation.

1. Revenue & Sales Growth

• Strategically grow revenue and maintain positive ROI across all marketplace platforms.
• Continuously improve Return on Ad Spend (ROAS) and boost Average Order Value (AOV).

1. Performance Optimization & Efficiency

• Optimize ad funnels and customer journeys using data-driven bid strategies.
• Reduce CPC and improve CTR and CVR through keyword strategies and ongoing A/B testing.

1. Budget & Resource Allocation

• Allocate and manage advertising budgets effectively.
• Monitor campaign profitability and maximize ROAS while maintaining cost efficiency.

1. Cross-functional Collaboration & Market Strategy

• Collaborate with product, sales, and creative teams to execute cohesive campaigns.
• Build tailored strategies for product categories and define effective business models for priority segments.

1. Creative & Content Optimization

• Work with creative teams to develop compelling ad content across formats.
• Continuously refine ad copy and visuals to enhance performance metrics.

1. Training & Team Development

• Mentor junior PPC/ads specialists and foster a performance-focused team culture.
• Conduct regular training and share best practices to upskill the team.

1. Seasonal & Promotional Campaign Execution

• Plan and execute advertising strategies for seasonal events and major sale periods.
• Analyze and optimize promotional campaigns to maximize impact and revenue lift.

Key Performance Indicators (KPIs):

Advertising Campaign Management

• No. of campaigns launched & optimized.
• CTR improvement across all campaigns.
• Conversion rate (CVR) growth and CPA reduction.

Revenue & Sales Growth

• Total monthly revenue (Target: ₹1.75 Cr+).
• YoY / MoM revenue growth rates.
• Flipkart Ads ROI (Target: 2.6+).
• Platform-wide AOV improvement.

Performance Optimization

• CPC reduction via keyword tuning.
• Conversion uplift via funnel-based strategies.
• Campaign lift through A/B testing insights.

Budget & Resource Allocation

• % of campaigns meeting or exceeding profitability.
• Efficient use of budget across channels.

Cross-functional Collaboration

• Successful go-to-market execution for product categories.
• Impact of category business models on performance.
• Inter-departmental project execution rate.

Creative & Content Optimization

• No. of creatives tested and iterated.
• CTR and engagement improvement due to creative changes.

Training & Team Development

• No. of training sessions conducted.
• Measurable uplift in team performance post-training.

Seasonal & Promotional Campaigns

• % sales uplift during campaign periods.
• Execution success of calendar-based promotional plans.

Qualifications & Skills:

• Bachelor’s/Master’s degree in Marketing, Business, or relevant field.
• Proven experience in marketplace performance marketing and account management.
• Expertise in Amazon Ads, Flipkart Ads, and other e-commerce platforms.
• Strong analytical skills with data-driven decision-making capabilities.
• Proficiency in tools like Excel, Google Analytics, and platform ad dashboards.
• Excellent communication and cross-functional collaboration skills.
• Leadership mindset with a hands-on approach to execution.