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Tata Industries Limited
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Dy General Manager, Marketing

Dy General Manager, Marketing

Tata Industries Limited

8 - 17 years

0 Lacs

delhi

Posted:1 day ago| Platform: Shine logo

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Skills Required

email marketing campaign planning segmentation automation design collaboration platform integration optimization cms crm dmp marketing automation analytics ad tech technology evaluation machine learning predictive analytics stakeholder management web analytics social media management martech strategy ab testing performance analytics data privacy regulations content collaboration product collaboration martech roadmap development cdp digital experience enhancements data flow management actionable insights ai crossfunctional collaboration paid media platforms

Work Mode

On-site

Job Type

Full Time

Job Description

As the Head of MarTech at Tata Communications, your role will be pivotal in enhancing customer experience across digital touchpoints and driving performance through data-driven marketing. You will split your focus between email marketing (40%) and MarTech strategy & execution (60%), ensuring seamless integration of tools, platforms, and campaigns across the digital ecosystem. Key Responsibilities: - Lead and optimize inbound and outbound email marketing campaigns across B2B and B2C segments. - Supervise campaign planning, segmentation, automation, A/B testing, and performance analytics. - Ensure compliance with global data privacy regulations (e.g., GDPR, CAN-SPAM). - Collaborate with content, design, and product teams to deliver personalized and impactful messaging. - Develop and execute a comprehensive MarTech roadmap aligned with business goals and CX objectives. - Oversee the integration and optimization of platforms including CMS, CRM, CDP, DMP, marketing automation, analytics, and ad tech. - Drive digital experience enhancements across website, social media, and paid digital advertising. - Partner with IT, data, and marketing teams to ensure seamless data flow and actionable insights. - Evaluate and onboard new technologies to improve marketing efficiency and customer engagement. - Champion the use of AI, machine learning, and predictive analytics in marketing operations. Qualifications & Skills: - 8-17 years of experience in digital marketing, MarTech, or marketing operations, preferably in large enterprises or tech-driven environments. - Proven expertise in email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot). - Strong understanding of MarTech stacks, customer journey mapping, and digital CX. - Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics), paid media platforms, and social media management tools. - Strategic thinker with hands-on execution capabilities. - Excellent leadership, stakeholder management, and cross-functional collaboration skills. - Strong analytical mindset with a data-first approach to decision-making.,

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Dy General Manager, Marketing