Position Summary We are looking for a DV360 Specialist with 4-6 years of experience in programmatic advertising to join our growing media team. This role is for someone who lives and breathes programmatic campaigns , understands the nuances of the Indian digital audience , and is comfortable running full-funnel campaigns across Display, Video, YouTube, and Connected TV using Google’s DV360 platform . If you're data-driven, detail-oriented, and passionate about media technology, this is the role for you. Responsibilities Campaign Setup & Execution Plan, launch, and manage programmatic campaigns on DV360 across Display, Video, YouTube, Audio, and CTV Manage audience strategies using first-party, third-party, and Google audience segments Ensure flawless implementation of creatives, placements, and tracking tags Optimization & Performance Monitor campaign performance and adjust tactics to meet key performance indicators (KPIs) like CTR, CPM, CPV, CPA, and viewability Conduct regular A/B testing of creatives, formats, and targeting combinations Audience & Inventory Management Build and manage custom audience lists and segment targeting based on user behaviour and campaign goals Evaluate and optimise private marketplace (PMP) and open exchange inventory Measurement & Reporting Set up floodlight tracking and conversions within CM360 and DV360 Generate performance reports, analyse trends, and provide actionable insights to internal teams and clients Use tools like Google Analytics (GA4) and Data Studio for end-to-end reporting Cross-Team Collaboration Work closely with planning, creative, data, and tech teams to ensure smooth campaign execution Collaborate with Google account teams and third-party vendors when needed Personal Specifications Qualifications Bachelor’s degree in Marketing, Advertising, Media, or related fields Google Display & Video 360 Certification preferred Experience 4–6 years of hands-on experience managing programmatic campaigns using DV360 Exposure to the Indian digital media landscape is a must Knowledge, Skills & Experience Strong understanding of programmatic buying, audience targeting, and media KPIs Proficiency in DV360, Campaign Manager 360 (CM360), and Google Analytics Basic knowledge of tag management, brand safety, and ad verification tools Strong analytical and Excel/Google Sheets skills Detail-oriented with excellent time management and multitasking skills Strong communication skills and a team-player attitude What You Can Expect from Innocean India At Innocean India, you will work at the intersection of media, data, and creativity , executing campaigns that reach millions of Indian consumers across digital platforms. You’ll gain exposure to high-impact brand campaigns across sectors and work in an environment that encourages experimentation, innovation, and professional growth. Equal Opportunity Employer We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Show more Show less