DTC Growth & Performance Marketing Manager

🚨 Read this first

We get 1,000s of applicants.  We only review submissions that complete this pre-interview form.  

• You MUST copy and paste this entire link into your browser (LinkedIn doesn’t allow hyperlinks): https://docs.google.com/forms/d/e/1FAIpQLSc9ISyhhgjiRt_7G25LhzOfx8Z2TolVgl5Sv3n6YUl94K0g8g/viewform 

We read every single one. If you're serious about paid media and love scaling accounts, you'll love this.

And now, autobrush.

autobrush is an ADA-accepted and clinically proven u-shaped toothbrush. It’s a brand built on innovation, disruption, and unmatched quality. We’re obsessed with our customers, passionate about testing, and proud to be a self-funded DTC rocketship with big ambitions.

About the Role

You’ll work closely with Cori (our Head of Growth) and a fractional Head of Growth to test creative, optimize funnels, and scale spend across Meta, Google, and other paid channels. You’ll manage eight-figure budgets, run structured experiments, and turn insights into scalable results — all while keeping CAC tight and ROAS healthy.

This role is perfect for someone who lives and breathes DTC performance. You’ve been in the trenches managing high-spend Shopify accounts, understand the nuances of creative fatigue and attribution, and see media buying as a craft. You want to grow beyond campaign execution — learning full-funnel growth strategy directly from elite operators while owning day-to-day results and becoming a key driver of Autobrush’s next stage of scale.

You are:

• A paid media operator who has scaled Meta to $20K+/day while keeping ROAS and efficiency in check
• A creative executor who can write tight briefs, spot winning hooks fast, and keep the testing pipeline moving
• A funnel-minded thinker who understands how landing pages and offers impact performance
• A CAC optimizer who goes beyond ROAS — you track contribution margin and LTV to guide decisions
• A self-starter who moves fast, QA’s everything, and catches issues before they cost money
• A team collaborator who works well with designers, CRO, freelancers, and the broader growth team
• An AI-powered operator who uses ChatGPT, Motion, Shopify Sidekick, or similar tools to ideate, analyze, and maintain velocity
• Someone who wants to master performance marketing for DTC, focusing on buying media, testing creative, and scaling what works
• Ambitious to grow beyond media buying — building toward a broader role in growth and strategy over time

You’ll be responsible for:

• Scaling Meta campaigns (bonus if you’ve touched YouTube/Google) profitably — with clear CAC, ROAS, and LTV targets
• Building and launching creative tests at high velocity — new hooks, angles, formats, and iterations weekly
• Writing strong briefs for UGC creators, editors, and designers that translate data into actionable creative direction
• Using AI tools like Motion, ChatGPT, and Shopify Sidekick to speed up analysis, ideation, and reporting
• Monitoring performance daily and making quick, informed calls on spend allocation, audience refinement, and creative rotation
• Building funnels and partnering with CRO and creative teams to turn paid insights into new pages, offers, and on-site experiences that boost conversion
• Driving consistent growth through disciplined testing, data fluency, and creative excellence

You’re not responsible for:

• Owning growth strategy — you’ll be guided and supported by both our Head of Growth and a fractional Head of Growth (yes, two!)
• Managing a team — you’ll work with freelancers and partners, but your focus is execution and results
• Setting long-term vision — this role is about speed, precision, and performance

You’ll thrive here if:

• You’ve managed $20K+/day on Meta and love being deep in the weeds of scaling campaigns
• You get energy from testing creative, refining funnels, and turning insights into growth
• You move fast, stay organized, and problem-solve through data — performance always comes first
• You treat CAC and contribution margin like your own P&L and know when to double down or pivot
• You’re hungry to grow beyond media buying, using this role as a springboard into a broader growth strategy
• You love being part of a scrappy, high-ownership team that punches above its weight

What Makes Us Special

• We care. We’re obsessed with our customers and the details that impact their experience
• We take responsibility. We own our wins, mistakes, and everything in between
• We solve problems. Challenges excite us—we find solutions, not excuses
• We prioritize people. Relationships come first. We build trust, not just transactions

Why Join Us

• You’ll scale one of the fastest-growing brands in oral care
• You’ll get exposure to elite growth strategy while executing on high-impact work
• You’ll move fast and learn faster—without red tape or bloated orgs
• You’ll work with a small but mighty team that genuinely cares about each other

Ready to apply?

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• https://docs.google.com/forms/d/e/1FAIpQLSc9ISyhhgjiRt_7G25LhzOfx8Z2TolVgl5Sv3n6YUl94K0g8g/viewform