Director Strategic Marketing

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About iNextLabs

iNextLabs is a fast-growing IT and Gen-AI-based software development company specializing in building next-generation AI-driven solutions for enterprises across HR, customer support, IT, and sales. With a global presence in India, Singapore, and the UAE, we help organizations harness Generative AI to drive growth, efficiency, and digital transformation. 

Role Overview

Strategic Marketing Head

Key Responsibilities

• Leadership & Strategy

   
• Head the marketing team and oversee digital, content, and event marketing functions. 
• Develop and execute strategic marketing plans aligned with business objectives. 
• Position iNextLabs as a thought leader in the IT and Gen AI domain. 

• Digital Marketing & Lead Generation

   
• Drive digital marketing campaigns across SEO, SEM, paid ads, social media, and content marketing. 
• Set up and optimize lead generation funnels to support sales growth. 
• Measure ROI and optimize campaigns for maximum impact. 

• Events & Brand Presence

   
• Plan and execute participation in 

  industry events, conferences, and trade shows

  . 
• Organize 

  webinars, workshops, and in-person events

   across India, Singapore, Malaysia, and UAE. 
• Build strategic partnerships and alliances for brand visibility. 

• Team & Collaboration

   
• Lead and mentor a team of digital marketers and content creators. 
• Collaborate with sales, product, and leadership teams to align marketing strategies. 
• Manage vendor and agency relationships for campaigns and events. 

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. 

• 10+ years of marketing experience

  , with at least 5 years in a leadership role. 
• Proven expertise in 

  IT / SaaS / Generative AI service marketing

  . 
• Strong digital marketing skills (SEO, SEM, social media, analytics, automation tools). 
• Experience in 

  B2B lead generation

   and account-based marketing. 
• Excellent communication, presentation, and interpersonal skills. 
• Ability to work across global markets (India, Singapore, Malaysia, UAE). 
• Strong leadership, strategic thinking, and project management abilities. 

What We Offer

• Opportunity to build and scale the marketing function for a fast-growing AI company. 
• Exposure to 

  international markets

   and high-impact marketing initiatives. 
• Collaborative and innovative work environment. 
• Competitive salary with performance-based incentives.