Director - Performance Marketing

We’re Hiring: Director – Performance Marketing | Unacademy Group

Location:

Experience:

Function:

About Unacademy Group

Unacademy is India’s largest learning platform with a mission to democratize education.

Online Learning, Offline Centres, and PrepLadder

fast-paced, high-ownership, innovation-driven environment

💼 Role Overview

Director – Performance Marketing

strategy, execution, budgets, analytics, and team leadership

high-impact, high-visibility role

🔑 Key Responsibilities

1️⃣ Strategy & Planning

• Own performance marketing strategy across

  Google, Meta, YouTube, programmatic, affiliates & emerging channels

• Lead quarterly growth planning and budget allocation across Online, Offline & PrepLadder
• Define and optimize core KPIs -

  CAC, LTV, ROAS, Conversion Rates

2️⃣ Execution & Optimization

• Drive end-to-end campaign execution: audience strategy, creative testing, bidding & pacing
• Run rapid A/B and multivariate experiments
• Optimize funnel performance across

  lead → conversion → retention

3️⃣ Analytics & Insights

• Build dashboards and run deep-dive analytics for performance, revenue & efficiency
• Implement multi-touch attribution
• Translate data into actionable insights for product, sales & leadership

4️⃣ Team Leadership

• Lead media buyers, analysts & channel managers
• Build a culture of

  ownership, speed & data-first decision-making

• Manage agency partnerships and ensure execution excellence

5️⃣ Cross-Functional Collaboration

• Work closely with

  Product, Growth, Analytics, Creative, Sales & Offline Centres

• Align campaigns with product launches, promotions & category priorities
• Influence product and funnel improvements through performance insights

🎯 Experience & Qualifications (Must-Have)

• 6+ years in performance marketing/growth with 2–3 years in leadership roles
• Deep experience with

  Google, Meta, YouTube, Programmatic

• Proven track record of meeting

  CAC/ROAS

  targets in B2C or subscription-led businesses (EdTech preferred)
• Strong analytical mindset with expertise in

  attribution, budgeting & funnel optimization

• Experience managing teams, agencies & multi-crore monthly budgets
• Ability to operate in a

  fast-paced, high-ownership

  environment

✨ Nice-to-Have

• Experience in

  EdTech, Test-Prep, or Omnichannel (Online + Offline)

• Knowledge of MarTech, CRM, automation & retention journeys
• Understanding of offline conversion funnels (walk-ins, leads, counselling)