Job Summary:
We are seeking a dynamic and experienced Director - Lowe s Retail Media Network to lead the strategic planning, execution, and optimization, insights delivery for a fast growing business. This senior leader will oversee media planning, ad operations, trafficking, pacing, and campaign optimization, playing a pivotal role in developing scalable solutions for our home improvement customers. This leader will also be responsible to deliver all customer insights and serve as a key partner to the sales enablement team. The ideal candidate brings a deep understanding of retail media network, programmatic advertising, and digital campaign execution combined with strong leadership skills and a customer-first mindset .
Roles & Responsibilities:
Core Responsibilities:
- Partner with US business leaders to deliver the overall strategy for the Retail Media Network, with a focus on monetizing digital and in-store inventory.
- Own and deliver media planning with a focus on ROAS for select tiered customers.
- Collaborate with sales teams to ensure campaigns are effectively tailored to home improvement customers and vendor priorities.
- Help define go-to-market strategies for retail media offerings based on audience, categories, etc.
- Oversee the end-to-end media operations lifecycle, including campaign setup, trafficking, pacing, and optimization.
- Manage a team of ad ops, planners, and traffic managers to ensure flawless campaign execution and fulfilment.
- Establish and maintain best practices, SLAs, and operational efficiencies across campaign lifecycles.
- Utilize retail data and shopper insights to inform campaign strategy and drive measurable outcomes.
- Own the delivery and interpretation of campaign insights, focusing on key Retail Media Network metrics such as ROAS (Return on Ad Spend), CTR, conversion rates, and overall campaign ROI.
- Use data-driven analysis to identify opportunities for campaign optimization, test new approaches, and improve media effectiveness for home improvement customers.
- Ensure insights are clearly communicated to all stakeholders to drive informed decision-making and maximize business outcomes.
- Partner with product, data, and engineering teams to enhance media platform capabilities.
- Help in evaluation and implementation of ad tech solutions, including DSPs, SSPs, CDPs, and measurement tools.
Cross-Functional Collaboration
- Collaborates regularly with US-based teams, peers, and external partners to ensure smooth execution and delivery of day-to-day campaign operations.
- Works closely with creative teams to align campaign messaging, formats, and experiences with audience preferences and performance goals.
- Works collaboratively and cross-functionally especially across marketing, .com, tech, finance and with business units.
- Collaborates with product managers to refine media platform capabilities and develop new solutions that enhance targeting and measurement.
- Partner with data science teams to leverage advanced analytics, predictive models, and audience segmentation to improve campaign precision and scalability.
- Is a strong analytical leader who can read P&Ls, understand drivers of the business, interpret strategic direction from core brand marketing partners and the business and make sound investment decisions and pivots accordingly.
- Leads, mentors and develops at all levels and is a hands-on leader.
Years of Experience:
A minimum of 15 years with at least 5 years people leadership
Education Qualification & Certifications (optional)
Required Minimum Qualifications:
- Bachelor s Degree in business, communications, marketing or related field.
- Retail Media experience and experience leading a team in a must
- Proven experience in leading planning, operations and monetization experience
Skill Set Required
Secondary Skills (desired)
- Understanding on sales process, customer management, etc.
- Understanding and ability to manage financials as retail media is a revenue driving and bottom line based business
Core Competencies Needed
- Focus on Customers: Ensures the organization delivers SMART customer service. Creates a sense of urgency for meeting customer needs. Establishes organizational partnerships with key customers. Fosters an omni-channel, customer-focused environment.
- Deliver Results: Motivates the organization to achieve meaningful results. Inspires and models a culture of perseverance. Removes organizational level barriers to getting things done. Achieves results that have a direct impact on business performance.
- Take Action: Builds an environment that emphasizes initiative and urgency. Models and inspires a can-do attitude. Responds quickly to new business opportunities. Leads the way when significant challenges arise.
- Show Courage: Confronts actions that are inconsistent with the organization s mission. Fosters a culture that supports taking well-reasoned risks. Takes a stand for the organization in the face of adversity. Leads the organization through times of crises and significant change.
- Continue Learning: Continuously seeks feedback and opportunities to improve own leadership ability. Creates a culture that emphasizes and reinforces ongoing learning and development. Anticipates how business changes will impact development needs. Sponsors organization-wide initiatives that build leadership capability.
- Assess & Develop Talent : Evaluating and developing people to effectively manage performance, fill talent gaps and help meet both personal and organizational goals. (Leadership Behavior)
- Champion Lowe s Mission: Painting a compelling picture of the Lowe s mission that inspires others to action. (Leadership Behavior)
- Drive Engagement: Creating a climate where associates feel valued and motivated to do their best to help Lowe s achieve its objectives. (Leadership Behavior)
