Director- Consumer Marketing

Job Description: Director- Consumer Marketing We at Pine Labs are looking for those who share our core belief - “Every Day is Game Day”. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services. Role Purpose We are looking for a dynamic and results-driven Director, Consumer Marketing to lead and scale our consumer-facing marketing initiatives. This role is pivotal in shaping new business lines by driving customer acquisition, engagement, and retention. The ideal candidate brings a strong strategic mindset, experience in digital and offline marketing, and a deep understanding of consumer behavior in the fintech ecosystem. Key Responsibilities Consumer Strategy & Positioning: Develop and own the consumer marketing strategy to drive awareness, adoption, and loyalty for Pine Labs’ consumer offerings. Campaign Management: Lead 360° marketing campaigns across digital, social, offline, and partnership channels. Manage agency relationships to execute impactful campaigns. Growth Marketing: Oversee organic and paid media strategy including SEM, paid social, affiliate marketing, and influencer collaborations to drive growth across customer acquisition and usage. Brand Building: Define and evolve the brand voice for these new offerings. Ensure consistent brand messaging across all touchpoints. Data-Driven Insights: Use data and insights to optimize marketing initiatives. Measure ROI and make data-backed decisions to improve KPIs such as CAC, LTV, and engagement rates. Cross-Functional Leadership: Work closely with Business & Product teams to align marketing efforts with business goals. Qualifications & Skills Years of work experience: 8–10 years of progressive experience in consumer marketing, preferably in fintech or B2C tech organizations. Relevant work experience: Proven experience in designing and executing integrated marketing campaigns with a strong performance focus. Strong analytical skills with experience using tools like Google Analytics, Mixpanel, or similar. Exceptional communication, storytelling, and leadership skills. A mix of strategic thinking and hands-on execution. Qualification: MBA or equivalent degree in Marketing, Business, or a related field is preferred. What we value in our people: You take the Shot: You decide fast and deliver right. You are the CEO of what you do: You show ownership and make things happen. You own tomorrow: You build solutions for the merchants and do the right thing. You sign your work like an artist: You seek to learn and take pride in the work you do. You are the Sherpa: You take people along and act in the interest of Pine Labs You care with tough love: You empower others and help people grow. Show more Show less