Director - Category Management (Frozen and Beverages - Sell Side)

As the Category Growth and Marketing Head at Zepto, you will play a crucial role in driving the growth and market presence of our category through strategic marketing initiatives, data-driven insights, and a customer-centric approach. Your responsibilities will include developing and implementing comprehensive growth strategies, leading innovative marketing campaigns, utilizing data analytics for decision-making, focusing on customer needs, collaborating with cross-functional teams, managing the marketing budget, and monitoring key performance indicators. Your key responsibilities will involve: 1. Strategic Growth Planning: - Developing and implementing growth strategies to drive market share and profitability. - Identifying market trends, consumer insights, and competitive dynamics. - Collaborating with category leadership to align growth initiatives with company goals. 2. Marketing Strategy and Execution: - Leading the development and execution of innovative marketing campaigns. - Working with the central marketing team to create integrated marketing plans. - Overseeing merchandising, content creation, and social media activities. 3. Data-Driven Decision Making: - Utilizing data analytics to monitor category performance and customer behavior. - Generating actionable insights to optimize marketing strategies. - Conducting market analysis to identify opportunities and threats. 4. Customer Focus: - Championing a customer-centric approach in all growth and marketing activities. - Utilizing customer feedback to enhance the shopping experience and drive loyalty. - Implementing strategies to improve customer retention and lifetime value. 5. Collaboration and Cross-Functional Alignment: - Working closely with the buying team to ensure product assortment supports growth initiatives. - Coordinating with sales and merchandising teams for optimal promotional impact. - Building strong relationships with internal stakeholders for cohesive execution of strategies. 6. Financial Management: - Overseeing the marketing budget and ensuring efficient allocation of resources. - Monitoring key performance indicators to track the success of initiatives. - Implementing corrective actions to optimize financial outcomes. To be successful in this role, you should have an MBA in Marketing or a related field, experience in category growth and marketing, proven success in driving category growth in an ecommerce environment, strong analytical skills, communication and interpersonal skills, strategic thinking abilities, understanding of category trends, and proficiency in using marketing and analytics software.,