Digital & Social Media Specialist

Location:

Experience:

Reports to:

Candour Communications (www.candour.co.in) is a full-service integrated marketing and PR consultancy, specializing in B2B technology, enterprise, and high-growth sectors.

Digital & Social Media Specialist

strategic thinker with hands-on execution skills.

Key Responsibilities

• Social Media Strategy & Execution

• Develop and manage organic and paid social media campaigns

   across LinkedIn, Twitter/X, Instagram, Facebook, WhatsApp and emerging platforms.
• Create 

  content calendars, growth strategies, and performance benchmarks

   aligned with client goals.
• Monitor industry trends, competitor activity, and platform updates.

• Performance Marketing & Lead Generation

• Plan, execute, and optimize Google Ads (Search, Display, YouTube)

   and paid social campaigns.
• Drive 

  lead-gen campaigns

   with clear conversion funnels, nurturing strategies, and measurable outcomes.
• Manage budgets, bidding strategies, and A/B testing to maximize ROI.

• Analytics & Reporting

• Track KPIs (CTR, CPC, CPL, ROAS, engagement, conversions) and deliver insightful, client-ready reports

  .
• Use 

  AI-driven analytics tools

   to identify audience insights, optimize targeting, and forecast campaign performance.
• Translate data into 

  strategic recommendations

   for clients and internal teams.

Required Skills & Tools

Core Expertise

• Organic & paid social media management (LinkedIn, Twitter/X, Instagram, Facebook, YouTube)
• Google Ads (Search, Display, Video) & Google Analytics (GA4)
• Performance marketing, lead-gen funnels, and conversion optimization

AI & Analytics Tools (must-have exposure)

• Social Media Management:

   Hootsuite, Sprout Social, Buffer, or HubSpot

• AI-Powered Content & Optimization:

   ChatGPT, Jasper, Copy.ai for content ideation; Canva AI or Adobe Firefly for creatives

• Analytics & Insights:

   Google Analytics 4, Google Data Studio/Looker, Meta Business Suite, LinkedIn Campaign Manager

• Performance & Attribution:

   SEMrush, Ahrefs, HubSpot, or similar CRM-integrated tools

• AI-driven Ad Optimization:

   Smart Bidding in Google Ads, Meta Advantage+, LinkedIn Audience Insights

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• ~5 years of hands-on experience in 

  content strategy, digital marketing, social media strategy, and performance campaigns,

  preferably within an agency set up
• Ability to 

  interpret data and optimize campaigns in real time

• Ability to present insights to executive-level stakeholders

  with confidence
• Understanding of 

  B2B and enterprise tech campaigns

What We Offer

• Opportunity to work with 

  global enterprise and high-growth brands

   in tech, AI, and infrastructure
• Competitive compensation and growth opportunities within a 

  multi-award-winning consultancy