Digital & Social Media Marketing Specialist

Job Description:
We are looking for a Digital & Social Media Marketing Specialist to elevate our brand’s online presence and drive customer engagement for our retail store and eCommerce platform. This role requires creativity, strategic thinking, and a deep understanding of digital trends to grow our audience and increase sales.

Key Responsibilities:Social Media Management:

• Develop, execute, and manage engaging social media campaigns across platforms like Instagram, Facebook, Youtube, TikTok, Pinterest, and Twitter.
• Create compelling content, including images, videos, and copy, that aligns with the brand’s voice and aesthetic.
• Plan and schedule posts using social media management tools.
• Engage with the community by responding to comments, messages, and inquiries.
• Track and analyze social media performance metrics and adjust strategies accordingly.

Digital Marketing & Advertising:

• Implement paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms to drive traffic and conversions.
• Optimize ad performance through A/B testing, audience segmentation, and budget allocation.
• Monitor SEO performance and suggest improvements to boost organic visibility.
• Collaborate with influencers and brand ambassadors to enhance brand reach.

Content Creation & Strategy:

• Work closely with designers and photographers to produce high-quality digital assets.
• Develop and maintain a content calendar that aligns with marketing goals, product launches, and seasonal trends.
• Write compelling email marketing copy, website content, and blog articles to enhance customer engagement.

Analytics & Growth Strategy:

• Analyze website traffic, social media engagement, and campaign performance using Google Analytics and platform insights.
• Identify trends, customer behavior, and opportunities for growth.
• Provide monthly reports with actionable insights to optimize future marketing efforts.

Qualifications & Skills:

• 2+ years of experience in digital marketing, social media management, or eCommerce marketing.
• Strong understanding of social media algorithms, trends, and best practices.
• Experience with social media scheduling tools (e.g., Later, Buffer, Hootsuite).
• Knowledge of paid advertising strategies, SEO, and email marketing.
• Excellent writing, communication, and creative skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Experience in retail or fashion marketing is a plus.

This is an exciting opportunity to shape the digital presence of a growing brand and create impactful marketing strategies that drive engagement and sales. If you’re passionate about digital storytelling and data-driven marketing, we’d love to hear from you!

Job Type: Full-time