Digital Social Media Analyst

Job Description

This is a unique opportunity to join an established, yet evolving, high-performing team of brand creatives, at the intersection of awareness, perception, and demand generation. This role is part of ODigMa - Infibeam Avenues. We are looking for someone who wants to - help shape and deliver on our creative content/Social Media requirements. Lead by identifying trends and defining new standards; excel by breaking them when they become irrelevant. Leverage your talent and creativity in content strategy, UX content architecture and digital copywriting. Partner with UX design leaders and practitioners, publishing team, and senior web strategist to break new ground in digital content experiences. Responsibilities:- Include but are not limited to the following: Brand Management Managing Digital Presence on Social Platforms Market Research Facilitation Execute all marketing communications through various mediums,(Online Presence, Google Adwords, Microsoft Adcentre, SEO, SMM, Twitter, Facebook, Online Visibility). Experience in working with online engagement tools like Hubspot, Marketo would be a preference). User Engagement Assisting and managing creatives and required collateral Knowledge of analytical tools to measure user engagement and other marketing metrics Knowledge of Advanced Digital Marketing techniques like Retargeting, Real Time Bidding etc. Skills:- Creating new ideas from scratch or based on complex, ambiguous briefs Team player, comfortable working across the team Data-driven mindset who believes the best path is the one that can be proven Creative problem solver Conducting competitive research and critical analysis Contributing to, and leading reviews with stakeholders Excellent communication skills (oral, written, public speaking, presentation decks) Writing with brevity, energy, and clarity Providing critical, constructive feedback to UX design and writing teams Flexible yet focused collaboration with an extended network of teams and stakeholders